GROOMING
Deborah Gale at The Refinery, the Mayfair-based barbers,
agrees. “We
find that many younger clients are not very knowledgeable about shaving in general – how to shave, when to shave, and what products to use. We usually educate them in the correct routine for their type of beard and skin type so that they can continue to shave at home with confidence. We also educate them on the correct care for beards to ensure that no only do they look well-kept, but that the skin under the beard is healthy.”
“We find that many younger clients are not very knowledgeable about shaving in general – how to shave, when to shave, and what products to use” Deborah Gale
In fact, the rise of the metrosexual male may well lead to the start of the bathroom wars. No longer is that room the domain of the lady of the house and her many lotions and potions. Men are now regular purchasers of a range of hair and grooming products. Deborah puts this down to the advent of a new generation of men’s magazines. “They have definitely helped as they all carry grooming editorial and tips and tricks,” she says. “There is far more product available on the market that is specifically targeted towards men and I think that there is no longer a stigma attached to men wanting to look as good as they can achieve. They are spending time, effort and money on the gym to keep their body healthy so I think it is equally important to have healthy skin and a good skincare regime.” Katie Broughton doesn’t believe it is just the British male that is making more of an effort on his appearance. “It is very R
The luxurious interior of Truefitt & Hill
52 SAVILE ROW STYLE MAGAZINE
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