This page contains a Flash digital edition of a book.
sales a critical asset to your business. Whether you have one sales person or a hundred, ensure that how you engage your clients through your sales process is representative of your business principles, making it clear to your customers why they should want to do business with you. ❚


Joe Plaia is a nationally recognized expert in the field of substance abuse testing with over 30 years of industry experience with laboratories, diagnostic


instruments, on-site testing and readers, data management, TPAs, occupational health, and collection services. Currently, Joe is a management consultant special- izing in business development, sales and


marketing, training, market research, and the development of a series of educational and training modules. Joe is the Director of Sales and Marketing for the Current Con- sulting Group. He was the Director of Sales for National Accounts for Alere Toxicology, International Sales and Marketing for Var- ian, Inc., Director of Sales and Marketing for LabCorp’s Executive Sales Group, and National Sales Manager for Roche Diag- nostics. Joe has been a long time member and supporter of DATIA and has served on various committees, published articles, presented at workshops, and conducted webinars. He is currently serving on SAPAA Board of Directors, and has been involved in many government and industry organiza- tions as a committee participant as well as a consultant.


www.datia.org


datia focus


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