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Magnum Plate-Loaded by MATRIX Ergonomics and biomechanics are behind the designs for all Magnum plate-loaded equip- ment, which provides comfortable, natural and mechanically correct motion. Select units offer converging and diverging motions that encour- age a natural resistance-training movement for a superior feel. For added ease, adjustment points are colour-coded and conveniently locat- ed. Durable construction, highlighted by round heavy-gauge steel tubing and a two-coat finish enables Magnum’s plate-loaded equipment to withstand frequent and punishing use without compromise. For more information, call (877) 782-5002 or contact info@stakfitness.com.


Hammer Strength Hammer Strength plate-loaded equipment is designed to move with the body's natural path of motion. The independent iso-lateral motion lets exercisers move both arms or legs at the same time, one at a time, alternating or with different weights for each. Hammer Strength focuses attention on superior biomechanics to create strength training equipment that is ideal for elite athletes or those who just want to train like one. There are 40 Hammer Strength Plate-loaded products, 12 standard frame colours and 30 upholstery colours. For more information, call (800) 527-6065 or visit commercialsales@lifefitness.com.


Atlantis Strength The PW-501 Jammer from Atlantis Strength is de- signed to help users develop explosive strength and power. This ground-based machine has converging arms and 1 1/2” handles that make it very comfort- able to use. The unit is equipped with resistance band attachments giving users more options and progres- sions for their training. The unit comes standard with weight storage horns and band storage. For more information, visit www.atlantisstrength.com or call (877) 454-2285.


40 Fitness Business Canada July/August 2016


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