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IPUMPT UP! T


he fitness world is buzzing about activity trackers, free on- line training programs and in- vogue programs like CrossFit,


Color Runs and Tough Mudders. So what’s happening with the clas-


sic plate-loaded machines that are a staple on many fitness club’s gym floors? Far from being passé, these ma-


chines remain the foundation of many members’ workouts and many clubs’ long-term success. While it may be true that the spotlight is currently shining on other, trendier workouts,


38 Fitness Business Canada July/August 2016


Plate-Loaded Equipment Holds its Own Amidst New Fitness Trends


plate-loaded equipment is holding firmly to its place in the fitness world. Plate-loaded equipment is usually


utilized by more-experienced exercis- ers, says Yosi Knecht, director of sales and marketing for Atlantis Strength in Laval, Quebec. “It’s really ideal for people doing a


body-building style of workout and who are working out several times a week,” he says. “If it’s a chest day, for example, you might need to do six chest exercises. The plate-loaded piec- es give you another option, along with selectorized machines and dumbbells,


for attacking the muscle.” Similar to selectorized machines,


plate loaded equipment is easy to use. It’s often just a matter of sliding on plates and then letting the machine take care of proper form. After many decades of helping club


members get fit and strong, it seems there’s little room left for improve- ment. While the machines’ biomechan- ics and comfort and the quality of its components vary from brand to brand, there have been few recent advance- ments besides an occasional tweak to the biomechanics, says Knecht. Given this, equipment manufactur-


ers have put their efforts into making the pieces more approachable and less intimidating. “We used to joke and say you can


have it any colour you like—as long as it’s gray,” says Knecht. “Now you can


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