“eh Canada Travel has become an important
source of exposure for us. The ability to promote ourselves online on the best independent and
interactive travel website has really grown our busi- ness in new and exciting ways.”
– Scott Johnson of Toad Hollow Photography
da about online tourism, technology, and emerging trends. “Here, at eh Canada, we try to take advantage of technol-
ogy to facilitate our growth. Our website went from a one community static HTML website to what it is today. We like to think we are leading the industry in tourism tech- nology. Our clients know this. Now we just have to let the whole country in on it!” states Greg. “Tourism needs to change to be relevant on the world
stage. Social Travel is what we call interactive tourism. Te people who hike the trails, live in the communities, fish the lakes, golf the courses are the experts and now they have an international platform to share their experiences and get the credit,” says co-founding brother, Colin Girard. Why eh’s a big deal
Key features of the site include social media, status up-
dates, likes, shares, follows, six live scrolling travel commu- nity walls, and 15 content marketing tools which enables travellers, Canadians, and businesses to add content to the website.
Unlike static information posted on traditional travel and
tourism websites, eh Canada Travel and Adventure encour- ages people to post real-time experiences, knowledge and
content to the website, therefore becoming part of the web- site assisting travellers visiting their region. Every contribu- tor is credited as the author alongside the post or on the top of the page. Tis capability enables businesses to participate in the
tourism marketing of their region in real time and better understand traveller preferences and tendencies, extend- ing their global marketing reach. With eh Canada Travel, once you are a member, the sky’s the limit on how many ads you want to market based on content contributions. Promotional areas throughout the website provide visitors with the opportunity to book with businesses directly and to research parks, trails, historic sites, rivers, lakes, beaches, etc., as well as, travel deals and events. "Te interactive, real time design of the site provides an
innovative platform for travellers, businesses and Canadi- ans to share their expertise, experiences and knowledge, and — ultimately — play a large part in creating Canada online as a top travel destination in the world," says Colin. Watch out for eastern and Atlantic Canada, they are sched- uled to come online by the summer of 2017. Check out
ehcanadatravel.com for more information.
eh Canada Travel penned the term “Social Travel” which describes the interactive nature of their website provid- ing a more engaging user experience.
thehubwinnipeg.com Summer 2016 • 31
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