“Brothers Colin and Greg Girard had a dream. They quit their jobs, sold everything
and hit the road to discover our great nation; to realize it and share it with the world.”
According to Google analytics 2,701,842 viewers visited the site in 2015. It’s about meeting needs eh Te brothers noticed that while the web was filled with
many sites specific to booking accommodations, there was an obvious void when it came to finding a site that was interac- tive and could help you plan what to do on your trip. “We started with the one community website to assist people with planning adventures. Ten, lo and behold, businesses wanted to advertise with us,” explains Colin. More businesses signed up for advertising, and as they saw a return on their invest- ments, they started encouraging the brothers to expand. “So, we left our jobs, sold everything and took the leap,” says Greg. What happened next was an epic cross-Canada
tour of discovery. “Every province in Canada is beautiful and has something unique to offer. Tere are no "have-not" provinces or territories in Canada when it comes to tourism, travel and adventures,” he states of their experience. Setbacks and conqu’eh’ring the odds
When asked what their biggest achievement so far has
been, Greg answers readily, “Te biggest achievement has been getting the project off the ground with little funding and no industry support in an aggressive environment domi- nated by heavily funded government associations and big out-of-country corporations.” On the flip side their biggest challenge was educating the tourism businesses across Cana-
eh Canada is now expanding to eastern and Atlantic Canada. Their goal is to become the only 100 per cent Canadian owned and operated travel and adventure website very soon.
30 • Summer 2016
The Hub
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