T
IN-HOUSE LABELLING & LABEL DESIGN
he term label is commonly used to mean a small, sticky piece of paper that you can place on an
object to identify it. But a label is so much more than that; particularly in the case of food labelling.
INFORMATION:
The Food Information Regulations 2014 are very specific on what needs to go on the label; weight, price, ingredients, allergens, nutrition information etc. are all required and have to be printed to minimum sizes. This can either be pre-printed on the label or printed at the point of sale by a scale or weigh-labeller. Either way it’s important that the label is designed to accommodate this information.
INIDICATOR:
A label can indicate the freshness of a product with a use-by-date, but if the product is not stored at the correct temperature the shelf life of the product could be compromised. However, it is possible now, to print the label with a special ink that changes colour over time. This colour change can be tailored to
react to temperature changes. These Time Temperature Indicators can therefore be a far better indicator of product freshness.
PACKAGING COMPONENT:
The label can be used to seal the product packaging. Special materials are available now which can indicate whether the product has been
WE SPEAK TO BIZERBA TO FIND OUT EVERYTHING YOU NEED TO KNOW REGARDING IN-HOUSE LABELS.
tampered with or that break up into small pieces if an attempt is made to remove the label.
COMMUNICATOR:
As well as the traditional text on a label, it is possible to embed further information in the label with RFID technology or QR codes – which can be scanned with a smart phone, taking you to a web page or video link, giving whatever information you want to pass on to your customers, whether that be your own website or perhaps a video showing the farm where the food was produced.
BRANDING:
Branding is one of the most important aspects of any business, large or small. Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be. In todays never-ending competition
to attract customers, eye-catching decorative thermal labels are an indispensable sales tool; individually designed and instantly recognisable, they can be pre-printed with your logo and contact details, leaving space for all other required information to be printed in-store at either the prepack stage or at the serve-over counter. Creative labelling can quite simply be… success with your name on it. l
Bizerba UK Limited. T: 01908 682740. E:
info@bizerba.co.uk
24 The Delicatessen Magazine
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