14 southern tech 100 roundtable
Patent and trademark attorneys Marks & Clerk, as Southern Tech 100 sponsors, hosted this Roundtable at its Oxford Science Park offices. Fellow sponsors Barclays, GCS Recruitment, and Moore Stephens were also represented as invited business guests of The Business Magazine sat down to discuss ...
Big Data and cyber security Participants
David Bloxham: Joint MD, GCS Recruitment Specialists
Matt Hembrow: Global media practice lead, Invenio Business Solutions
Daniel Henwood: Director, accountants and business advisers Moore Stephens
Andrew Sharman: Relationship director, Barclays
Sean Taylor: MD, Redwood Technologies and Content Guru
Tim Walker: Taylor Made Computer Solutions Robert Wassall: Director, DataHelp Duncan White: Partner, Marks & Clerk
Lined up to debate: the Roundtable team John Burbedge reports the Roundtable highlights
Technology advances are enabling vast quantities of customer, communication and operational data to be gathered. This realm of Big Data has opened up the potential of commercial advantage for those who can harness it.
So, what is Big Data?
It is definitely a buzz-phrase within the current businessworld, noted Matt Hembrow “The question always asked by clients is: ‘What can we do to take advantage of Big Data’.”
He explained that many companies have copious amounts of business and customer data (Big Data) created within their daily and ongoing computerised and Internet- linked operations. “But, everyone needs to understand what Big Data actually is.”
Big Data will have no importance, if the company holding it cannot use it to help its customers and its business objectives. “Big Data can be like bricks and mortar. They are nothing without the act of building with them.”
Sean Taylor agreed that Big Data was a handy marketing term, but understanding how to use data in general for commercial advantage was a key to modern business success.
“In the good old days, about 25 years ago, you went to a trade show, called up
experts, possibly went to a book store to get your information, but today in less than a second Google will tell you much of what you want to know.”
Every business is looking at Big Data as a potential opportunity, said Taylor, but “... today’s businesses expect readily accessible information from their company technology – ‘techspectation’, the marketing guys call it.”
That ‘techspectation’ also needed to satisfy business professional’s desire for a www-format – “whatever device or channel, wherever they happen to be, and whenever they require it,” Taylor explained.
“What we (data analysers and information providers) are trying to do successfully is make Big Data accessible to people so that they can derive value from it.” The critical task was to filter out appropriate data and deliver relevant and easy to comprehend information for customers.
Taylor’s companies (Redwood Technologies/Content Guru) are currently
David Bloxham
working on Big Data projects with large enterprises in sectors such as finance, retail and travel, trying to make their operations more efficient, targeted and relevant to consumers.
And, Big Data is really very, very big
With the amount of digital data rapidly growing every year, there is concern that the rate of data generation will outpace
David Murray: The Business Magazine managing editor and publisher, chaired the discussion
www.businessmag.co.uk
THE BUSINESS MAGAZINE – THAMES VALLEY – DECEMBER 15/JANUARY 16
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