A Day In The LifE...
Kate Llewellyn-Cripps
Head of Marketing & Attraction, RBS Early Careers I
commute into London two or three days a week from the Midlands, the rest of the time
I’m home based which is great for my work-life balance –I love the mix of living in the country and working in the City. I make the most of my journey to prepare for the day ahead, answering emails and writing an action list. Due to the nature of my role, I’m big into setting deadlines and making sure the right people are engaged with our Marketing activity, so with multiple stakeholders (internal and external) I value this time to get myself organised.
I tend to get into the office for 8.15am and after a quick coffee I’m set to really start the day. I’m pretty lucky at RBS, we’re trusted as the experts and get freedom to be innovative – I certainly encourage my team be constantly looking at new ways of approaching things. In the morning I run a 20-min ‘Managing Our Performance’ session which gives us a hot topic for the week. We all vote and agree on actions we’re going to commit to. The topic changes every week and really helps us work more efficiently and collaboratively.
I am currently focusing on launching our new attraction campaign. We’ve been working on the new concept since the
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beginning of 2015 and I’m excited to see it finally all go live. This brings meetings – lots and lots of meetings! – as I speak to our marketing agency daily. The creative part of my role is what I love most. The best projects come through lots of discussion: whether it be bouncing ideas around with the team or working with our agency to develop the look and feel of the campaign, the conversations help us sense check if we’re on the right path or identify what needs improving and how.
Apprenticeships are a big focus at the moment. Following the recent launch of 400 new roles nationwide, we’ve been developing a schools engagement strategy which is regionally led to help attract to the harder-to-reach areas. As there are so many different channels to utilise, I could be speaking to the team about social media one moment and about our ‘big ticket’ campus events the next. I’ll often meet with external partners to look at new ways of engagement: we’re the new headline sponsor for National Careers Week 2016 and we’re running a large scale diversity event in November with The Guardian to help balance our attraction activity. In addition to the support of the wider team,
planning and running big events is another key part of my role on a daily basis.
Lunch on the go is pretty normal for me, and if I can combine it with a chance to catch up on emails back at my desk, I will. This gives me a chance to turn to another great part of my role: leading on a programme called Sprint, a female personal development scheme. As campus season is just around the corner, I’m planning programmes and researching new content to develop. Helping the students take better control of their decision- making, gain confidence and self-esteem is one of the most rewarding parts of my role and I love getting back on campus when I can.
I’m pretty lucky at RBS, we’re
trusted as the experts and get freedom to be innovative – I certainly encourage my team be constantly looking at new ways of approaching things.
Then I often have to turn to the critical stuff – budgets and MI. We report to the business throughout the attraction season and this time of year allows me to plan and make sure we’re on track. I tend to block out ‘desk’ time for a couple of hours every day to keep on top of it and make sure the rest of the leadership team and recruiters are aware of how our attraction activity is performing.
I then aim to be at Euston, catching the 6.30pm train to whisk me back to the countryside. Each week is different for me; I love the variety and flexibility the role and RBS give me so it’s not an easy task to describe a typical day! n
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