Welcome
But as the market is evolving, should we still talk about ‘graduates’ or use the more general ‘early careers’? (Always a step ahead, Paul Redmond suggests you will soon inscribe ‘zombie hunter’ on your business card…) If your job title has recently been renamed to reflect the growing interest in alternative recruitment pools, don’t miss our special section on school leavers, starting with the results of AllAboutSchoolLeavers’ latest report (pg 16). Long-time, sustainable relationships are key, whether you are from the world of big corporations or SMEs (pg 22), trying to implement diversity in your recruitment processes (pg 24) or change the perception of your sector (pg 26).
shake these sweaty hands and turn your employer message on ‘repeat’ – the campus season is back. To help you make the most of your long train journeys across the country, we’ve dedicated this issue to the latest trends in student attraction strategies. Wondering how to increase your brand awareness? What the best way is to engage Millennials? Or which digital tools are the most effective? We aim to answer all these questions, first by sharing the top 3 shortlisted entries to our 2015 Graduate Attraction Award: rendezvous on page 10 to discover Accenture, BP and L’Oréal’s best practice – an inspiration for our industry.
H
ere it is, the season when leaves are falling and career fairs springing: put on your best smile,
Let’s face it: we all enjoy a good competition, and when we won’t be following the Rugby World Cup in British stadiums this month, it will only be to support student challenges on university grounds (pg 12). The business game we’ve chosen to feature is already 22-years old! Most testing remains to attracting candidates when your company products don’t plead your case – in a world where candidates look at corporate values before scrolling down the list of roles available, a coherent employer value proposition is essential, and Paul Siaens shows us how Imperial Tobacco managed the shift (pg 14). As he says, remember to put the right cake under the cherry to avoid disappointing your graduate intake…
We look to the future in our last section, with AIA Worldwide’s Alex Parkes leading us through the technological revolution (pg 32); here you can learn how to create sustainable social media content, measure your impact and apply the rules of digital marketers. One-way advertising is no longer an option as peer-to-peer advocacy of roles is rising, says James Uffindell, and our research analyst Samuel Gordon agrees in his new regular chronicle: “Our data shows that spending on online marketing is important, but it should complement rather than substitute an on-campus presence”. So it seems you can’t escape it… ready for the next milkround?
Editor: Maïlys Tokarski
mailys@agr.org.uk
AGR, 6 Bath Place, Rivington Street, London, EC2A 3JE
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Graduate Recruiter is the official magazine of the Association of Graduate Recruiters. Published six times a year, Graduate Recruiter is distributed to AGR members and subscribers. For more information about AGR membership, please visit
www.agr.org.uk. Contributions: Contributions are invited and accepted by email only. When not successful, they will be returned with a feedback note. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to AGR. We accept no responsibility in respect of advertisements appearing in the magazine and the opinions expressed in editorial material or otherwise do not necessarily represent the views of the association. AGR cannot accept liability for any loss arising from the late appearance or non publication of any advertisement. © AGR 2015. Graduate Recruiter is edited by Maïlys Tokarski, email:
mailys@agr.org.uk and designed / produced by Randle Design Consultancy.
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www.agr.org.uk | Graduate Recruiter 03
& Attraction Special
Marketing
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