Contents Challenging Recruitment
9 Turning the Tanker The University of York’s Award aims to facilitate employer access to talent students. Becky Jones tells us all about it…
10 AGR Recruitment Awards 2015 Graduate Attraction Strategy Award – Shortlisted Entries
Your reference guide to best practice in the student recruitment industry.
12 Unconventional Recruitment L’Oréal’s business game Brandstorm offers a unique
opportunity for students to unleash their creativity. Graduate Recruitment Coordinator Hannah Neal shows us the impact.
14 Putting the Cake Underneath the Cherry As candidates now look at corporate values before the roles
on offer, a strong EVP is essential. Paul Siaens explains Imperial Tobacco’s approach.
School Leavers
16 Focus on School Leavers Billy Sexton and Emma Finamore discuss the results of
AllAboutSchoolLeavers.co.uk’s latest report.
18 Attracting Early Talent As school leaver recruitment is growing, MyKindaFuture Simon
Reichwald explores the need in ensuring it becomes the ‘well- oiled machine’ that emulates the graduate recruitment model.
20 Early Engagement Founder of Class Careers Christos Orthodoxou shares four tips
for engaging school leavers and apprentices… SMEs
22 Sustainable Recruitment To grow and source your own talent, take long-term relationships seriously, says co-founder of GRB Dan Hawes. Here he unveils his journey with the University of Brighton.
23 Building Bridges The marriage of SMEs and graduates can be a hard sell –
from both angles. Mark Diggle, Head of Careers at Lancaster University, explains how to help them make the connection.
Diversity 25 Paving the Way
Regulars
6 Up Front… Everything you need to know – and more.
8 Day in the Life… Head of Marketing & Attraction Katie
Llewellyn-Cripps talks about RBS Early Careers’s apprenticeship and female development schemes.
31 Diarist Dr Paul Redmond foresees the age of zombie
jobs…
32 In Conversation With… Alex Parkes, Future Talent Strategist at
AIA Worldwide, discusses the technological revolution…
33 Analyse this AGR Research Analyst
The business benefits of a diverse workforce are undeniable. FDM Group’s Sheila Flavell stresses the importance of promoting inclusivity at every turn of the recruitment process…
26 Achieving Targets Shaun Meekins and Vanessa Hawes reveal how Barclays
launched an apprenticeship programme that engaged young unemployed communities, changing the perception of the sector.
Samuel Gordon describes the results of the 2015 Annual Survey.
The students of today
are digital natives. The stats are staggering: there
are 5,700 tweets every second, 1 million links shared on
Facebook every 20 minutes. It’s little wonder that all our attraction strategies now include digital components.
Digital Marketing
27 Social KPI Universum’s Joao Araujo talks about tracking and promoting engagement to ensure you reach your student audience online...
28 Conquering the Basics How to sustainably create and execute content for a digital
graduate recruitment campaign? Sarah Murray divulges Allen & Overy’s plan to grow their social media presence.
29 Tracking Candidates What can graduate recruiters learn from digital marketing
strategies for their own campaign? James Rice from WikiJob shares some guidelines…
30 Engagement is Key Today’s graduates don’t believe paid-for corporate messaging.
James Uffindell, CEO & Founder of Bright Network, investigates the rise of peer-to-peer advocacy of graduate roles…
www.agr.org.uk | Graduate Recruiter 05
& Attraction Special
Marketing
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