School Leavers
As soon as a school leaver
decides they want to take the non-university route, money shoots up the priority list: 71% of school leavers deem salary as the most important factor when choosing the right non-university opportunity.
Focus on School Leavers
Graduates have long been the key target of company recruitment drives, but this will have to change as more young people choose to side-step university, and so will the methods of engagement, say Billy Sexton and Emma Finamore of
AllAboutSchoolLeavers.co.uk…
three million new apprenticeships by 2020, and the scrapping of student maintenance grants, it seems there has never been a better time for school leavers to consider alternatives to university.
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Businesses are keen to hire from this group of savvy young people who opt not to go university; research from
AllAboutSchoolLeavers.co.uk shows that 78% of employers predict the volume of school and college leaver recruits will outnumber graduate recruits in the next five years. But how can they adapt to make themselves attractive to the brightest of the newer, and younger, kids in town after years of focussing on graduates?
The key to this question lies in understanding why school leavers might shun the university route, what elements of an alternative programme would appeal to them, and the most effective methods of reaching out to the group.
16 Graduate Recruiter |
www.agr.org.uk
ith the cap on university fees being lifted, David Cameron’s pledge to create
Why might a school leaver decide against university? Contrary to popular belief, student debt is not as much of a concern as might be expected for school leavers. The “opportunity to avoid building up student debt” is regarded as only the fourth most appealing reason to take a non- university route, according to research by
AllAboutSchoolLeavers.co.uk.
Every school leaver is unique, but as a general rule it seems that gaining experience early and the potential for good career progression is more important to young people than money or avoiding debt.
The “opportunity to gain hands on experience whilst studying towards a qualification” is the most appealing factor for a school leaver in their decision to undertake an apprenticeship or school leaver programme, according to research. For example, Rob Gill, Graduate, Undergraduate and Apprentice Recruiter at Jaguar Land Rover, says the company views it as vital to “include information
on the training, development and qualifications” its apprentices will receive in all their marketing materials.
However, as soon as a school leaver decides they want to take the non- university route, money shoots up the priority list: 71% of school leavers deem salary as the most important factor when choosing the right non- university opportunity. EY’s Employer Brand Manager, Steve Keith, sees this as sitting alongside the details of the specific role and company a young person is considering. “Salary and career progression are absolutely of interest to students,” he says. “But they also want insights into the work they will be doing and the organisation that they are committing to work for.”
Again, when considering sponsored degrees, it is easy to imagine young people are attracted simply by the prospect of having their tuition fees covered. However,
AllAboutSchoolLeavers.co.uk’s research has found that 70% of school leavers
@EmmaFin_AAG.
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