Gamification
Students form teams of
three who are typically asked to come up with a new product range for a L’Oréal brand.
about her experience: ‘Being a history student looking for a job in marketing, Brandstorm was a fantastic avenue for me. It opened me up to the world of marketing, and the amazing opportunities that come with it. It was one of the best experiences of my life. The buzz I got from pitching my ideas in front of senior L’Oréal executives was indescribable. And it was amazing to let my creativity run wild, and be rewarded for it’. Another beneficial aspect of the game is that we are able to see the students in action from day one, check how they adapt to real responsibilities and how they demonstrate their understanding of our company. It allows us to evaluate how they understand and approach day to day business demands.
Key Learnings Points L’Oréal UK has participated in Brandstorm since 1999. The game has proven to be a successful recruitment tool. Even students who do not have the opportunity to go to the international finals in Paris or get a job with our company benefit from the skills they develop and the sense of achievement the Brandstorm experience gives them.
For employers looking to introduce a business game as a graduate recruitment path, building strong relationships with your target universities is crucial. You need to give students and universities a chance to know as much as possible about your business. This can be done by introducing them to your brand
marketing team from the very start or through specific workshops and skills sessions. They will then be involved at every stage of the competition and get a step ahead of other participating teams.
We are always looking for a diverse pool of talent to recruit from and there is no better way to do this than going on campus! Students may know about L’Oréal but they are rarely aware of the full range of our brand portfolio and opportunities. Brandstorm 2016 will be launched in October during our campus season. We aim to promote the competition alongside discovering new talent for our innovative entrepreneurial game! n
www.agr.org.uk | Graduate Recruiter 13
To find out more about Brandstorm, visit
www.brandstorm.loreal.com.
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