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TheNews EVENTS Agency honours
Members of The Guild of Professional Estate Agents gathered in Reading for its annual conference and awards ceremony. Mansons Property Services, winner of North Estate Agency of the Year was crowned was ‘Guild Estate Agent of the Year 2012’ for the second year running. Other regional winners included: Midlands, Newton Fallowell; East Anglia – Sowerbys; London – Isis Residential; South - Charles Eden; South West – Sawdye & Harris and South East – Clifton & Co.
PORTALS
Zoopla zooms to 15 million leads
In the three years since its launch,
Zoopla.co.uk has delivered 15 million property enquiries from consumers to its UK agent and developer members and is the UK’s second most-visited property website. With the merger with Digital
Property Group, the combined number of enquiries delivered by the enlarged group is likely to be much higher. Alex Chesterman, Founder and
CEO of
Zoopla.co.uk said, “We are delighted to be able to match so many house hunters to suitable properties every day and to be provide this level of enquiries and exposure to our members. Our goal is to be the most effective marketing partner to our members and we will continue to invest to ensure this is the case.”
AWARDS Waterfords off to sunny Spain.
Six winners of the Waterfords awards for individual excellence were rewarded with a four day holiday to Marbella. The six categories available for staff to achieve excellence incorporate all elements of the business including sales, lettings as well as the supporting roles to the company with the coveted Discretionary Award, presented
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to a member of staff for their quality of service. The winners stayed at the
Iberostar Marbella Coral Beach hotel. Darren Walter, Director at Waterfords estate agents and winner of an award said, “As a company, we see a real benefit in rewarding our top performers and we enjoy taking them away on trips to thank them for their achievements and commitment.”
TheNegotiator l September 2012 l 9 TECHNOLOGY Four million floor plans by Metropix
Just a few years ago floorplans were a rarity in property particulars. Now, Metropix has created its four-millionth floor plan. Sandersons, which operates three offices across the South East, was the agent who commissioned the landmark plan for a three-bedroom letting instruction in Canterbury. Chris Murphy, area manager for Sandersons Estate and
Chris Murphy
Letting Agents, said, “One of our major considerations is the way that our properties are presented. We always use personalised 2D plans on all
our sales and rental instructions, which gives us a unique selling point, and advantage, over other agents who choose not to use these.” Brian Farrell, Director of
Metropix, said, “It is a major testament to the power of floor plans and goes to show just how popular they have become by agents and prospective buyers and tenants. More than four floor plans are now created using Metropix every minute of every working day.”
Winners at GPEA event Marcus Whewell, CEO of The
Guild of Professional Estate Agents, said, “I am once again delighted to celebrate the outstanding achievements of our member agents. The quality of award entries this year was exceptional, indicating how The Guild is moving forward and assisting its agents to give a
better service to the public.” Also at Wokefield Park, more than 100 Fine & Country agents from the UK, South Africa, Portugal, the UAE, Egypt and Spain took the opportunity to converge for the company’s own annual conference and awards. The overall winner for ‘Best Real Estate Agent in Europe’ was clinched by Fine & Country Rugby. The event raised £2,000 for the Estate Agency Foundation. Fine & Country CEO Matthew Pryke said, “The expertise and professionalism shown has been very impressive the agents should be extremely proud of their achievements.”
XXXXX TECHNOLOGY
New Facebook App Launched
PropertyPage, a free Facebook application that enables buyers and tenants to search for properties close to their specified locations such as schools and transport, has gone live. It is a personal space, where users can discover, compare and share properties, as well as locations and areas, either in private or by sending to a friend’s wall, adding their own recommendations and comments. The app aims to tap into the
more than half the UK’s population who are on Facebook, and 50 per cent of these users visit every day. The 25-35 year old age group makes up the largest demographic of Facebook users in the UK (26.4 per cent) closely followed those aged 18-24 (25.9 per cent). Simon Gerrard, MD of Martyn Gerrard, said, “More and more people now ‘live’ on Facebook, and as a business, being able to interact with them is increasingly important. The number of direct hits to our website has been in excess of 2 million so far this year and since we installed PropertyPage, those referred from Facebook has noticeably increased and I can only see this figure rising.”
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