Feature Another trend, says Gary, is the shaped
board. Dexter’s in Surrey and London use an oval shape with ‘tabs’ top and bottom and have used this for over 10 years, with the logo and design evolving and probably one of the most recognisable boards in the industry.” Kremer Signs has plans to expand, with the
recent movement into 24 hour production of their For Sale boards to allow quick turnaround. “We do see some interesting steps for the for sale board over the next 5-10 years and incorporating various levels of technology into the agency boards. We also off er a free recycling service to estate agents across the UK (even if they are not our customers) and recycle over 20 tonnes of correx every month which is made into items like plant pots and milk cartons.
AGENTS AND BOARDS
William Delaney, at Lawrence Ward & Co. in the City, “Boards are an anachronism in a modern market. Here in the City of London its virtually impossible to mount a board without breaching regulations or having a managing agent (understandably) threaten to sue you for damaging their client’s building. We abandoned using them a long time ago with no discernible eff ect. Boards advertise agents not properties. They are a visual blight. Nobody in their right minds drives up and down roads speculatively looking for
regularly, and I fi nd Facebook a better platform for communication with tenants.” “The costs of boards, and the cost of
The shape of things to come, says Kremer Signs
properties to buy when you can sit at home on a computer, look at the portals and study multiple photos, fl oorplan, map, etc.” Bob Urwin, Martin & Co. Oxford, “Without
doubt, the portals generate most enquiries, but many potential applicants visit the area they are considering moving to, and when we take calls here in Oxford, it is soon evident the caller is outside the rental property.” Steve Frost, franchisee in Chelmsford Martin & Co., relies on boards for brand presence and even though the Local Authority in Chelmsford don’t allow boards to be fi tted at fl ats, he feels the boards he does have in the area generate leads and brand awareness. “I also use Twitter to communicate with my landlord base quite
erecting them, has remained stable over the last three years and certainly represent good value for money. A proliferation of boards in any one area is hard for local landlords to ignore, this makes the letting agent’s board an essential tool for business generation.” Dunedin Property Management in Edinburgh, “Yes we still use them and I feel they are still good value. Its an opportunity to advertise not just the property but also the company.” Sunfl ower Lettings in Tunbridge Wells,
“There is still a strong emphasis on our board presence in the Tunbridge Wells area. When my Regional Manager comes for a progress meeting, we almost always go for a drive round the area, and he will be judging us by the amount of boards he sees in the area. If you have a strong brand, it is an easy way to increase brand awareness.” Jamie Browne, Branch Manager, Sunfl ower Lettings, Tunbridge Wells.
Kremer Signs:
www.kremersigns.co.uk Signboards:
www.signboard.co.uk Henderson:
www.hendersonsigns.co.uk First Signs:
www.fi rstsignsandlabels.co.uk Agency Express:
www.agencyexpress.co.uk Site Signs:
www.sitesigns.co.uk ●
better easier faster
0117 955 8884
signboard.co.uk/residential
For Sale DART & PARTNERS
Your preferred supplier of Estate Agents Signs
For Sale Boards To Let Boards Posts Slips
Fixing Kits Pavement Signs
Free design, fast turn-around, easy re-ordering.
26 ● September 2012 ● TheNegotiator
www.thenegotiator.co.uk
for sa le Moir
H 01752 850
&
08452 60 40 90
www.belvoirlettings.com /sheffield
Thomas
Rose 02920 623342
www.thomasandrose.co.uk ne
Premier Lettings
boards@signboard.co.uk
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53