Advertising feature Just rewards
Southern Cross Dental launches online customer loyalty rewards programme, the first of its kind in Ireland
I
n October, Southern Cross Dental will launch a customer loyalty rewards programme – Horizon. This new scheme will reward customer loyalty by providing eligible dentists
with rebates every three months. This unique loyalty programme, pioneered by Southern Cross Dental, is the first of its kind available from a laboratory in Ireland. Dr David Reaney, general manager of Southern Cross Dental provided the following insight into the rationale behind the Horizon programme. He said: “Rewarding our loyal customers
is something that we are delighted to be able to do, especially considering the tough few years that our dentists have had. We feel it is important that our customers’ loyalty is rewarded, and the Horizon programme is our continuing way of saying thank you to those dentists who choose us as their laboratory partner.” Unlike other laboratories that don’t
discount or perhaps give discounts to high-volume customers, the Horizon Programme is incredibly straightforward. “Awarding ad-hoc discounts to favoured
customers in a smoke and mirrors fashion is not the route we chose to go down,” David said. “Every single customer is important to us, so we wanted to introduce a clear and transparent loyalty rewards programme that all our customers can take part in.” Using MySCD makes that transparency
even easier and ultimately allows the dentist to manage their account with ease. The Horizon programme recognises and
rewards customers the more they spend – with customers then being assigned a Loyalty Status Level. At the end of every quarter (ending December, March, June and September) the Loyalty Status Level is assessed and those who are eligible are rewarded with a rebate. Dentists can look forward to receiving this Loyalty Rewards Rebate as a credit to their account within 30 days of the quarter end.
The online portal at
www.scdlab.co.uk
MySCD The launch of the Horizon Loyalty Programme allows for even more functions to Southern Cross Dental’s online customer portal, MySCD. Dentists can register for the Horizon Loyalty Programme, check their loyalty status and manage their account via MySCD. With more than 30 years of global
experience and more than a decade operating in Ireland, Southern Cross Dental has become Ireland’s leading laboratory. He said: “We attribute our success to the
fact that we view our relationship with our customers as a partnership. We want to be more than just a laboratory by providing our customers with solutions that really benefit their business. “Our people also play a key role in ensuring that we are at the forefront of the industry. And finally, we are constantly striving for innovation and it is that
David Reaney
innovation that generates value for our customers.” With that in mind, we anticipate that
Southern Cross Dental will have more in store for the dental industry over the upcoming months.
® For more information on the Horizon Loyalty Programme, or to receive a new customer information pack, contact Southern Cross Dental by calling (RoI) 048 8772 7100 (NI) 028 8772 7100, emailing ireland@
scdlab.com or visiting
www.scdlab.co.uk
Ireland’s Dental magazine 39
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