monthly calendar each month and will work to coordinate messaging among different member groups. Te website features several videos,


including one 30-second spot submitted by Tennant Truck Lines that talks about trucking in general, what truck drivers do, and where they deliver. Te videos are available to any state trucking associations that want to add their own logos and use the videos in their local media markets, Barna said. Te website also features information about the trucking industry – statistics about the number of drivers and job openings as well as facts about the industry’s safety record and improvements in technology. “We’re also going to have templates and


PowerPoints and talking points if people want to go to their local chamber of commerce or Rotary Club and talk,” she said. Campaigns this large aren’t cheap, of


course, and TMAF members have set a goal


of raising $1 million a year for the next five years. ACT 1 provided the seed money to help the movement get off the ground. So far they’ve raised $700,000 this year, Barna said, with an additional $3 million-plus in in-kind donations. Some of the largest


general public. It will also pay for education and outreach aimed at policy makers. “Advocacy is a huge part of it, from the


federal to the local level,” Barna said. “Really the main message is we’re essential, we’re vital, we’re safer than we’ve ever been, and we’re making a big impact on our carbon footprint.” Reaching policy makers is


extremely important, Mason said. “We hope these messages


will filter up to Capitol Hill and the regulatory agencies so we’ve got an educated group of legislators and regulatory


donations have come from ACT 1, Pilot Flying J, Old Dominion Freight Line, Jack Cooper Transport, and Loves Travel Stops, which also put the Trucking Moves America Forward logo on its NASCAR car. Te money will pay for the development


and creation of new advertisements, developing best practices for the industry, and for educational programs in schools and in the


folks,” he said. Te more policy makers learn about the


trucking industry — including through in- person contacts like ride-alongs and visits to plants that manufacture trucks or truck parts — the better able they’ll be to understand how changes they’re considering will affect the trucking industry, Barna said. Tat’s especially important in state


Continues


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Nebraska Trucking members can receive special UPS discounts, including up to 28% on


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NEBRASKA TRUCKER — ISSUE 3, 2014 — www.nebtrucking.com


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