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AAMP/iSimple InSeam Pro WWW.ISIMPLESOLUTIONS.COM InSeam allows users to access their music, calls, texts, and navigation from their phone using voice rec- ognition and their vehicle’s controls. Features include wireless connectiv- ity, voice-controlled navigation, social media access via steering wheel con- trols and hands-free text messaging, among others.


it’s Bluetooth-synched so consumers don’t have to tether their phones and can play their own music through the car stereo from the phone. “This takes the place of having to buy and set up your radio,” Hunter said. The current “big thing” at Audiocontrol is the DQ-61, a six-channel processor with AccuBASS, equalization and signal delay. The latter is the most important, accord- ing to national sales manager Sean Reid, because “the reality is that, when you get in a car, you are a couple of inches away from the speaker in the driver’s door and the other speaker is all the way on the other side of the vehicle. When you listen to music at home, you’re usually centered between speakers. The DQ-61 delays the signal just long enough for the right side to kick in so you hear a more natural sound; otherwise, you’re hearing the same thing at different times, which fatigues the ear. The delay creates a much more com- fortable situation.” The product will work with any vehicle


AAMP/PAC BCI-CH41 WWW.PAC-AUDIO.COM PAC will release a back-up camera


interface, the BCI-CH41, in Septem- ber for late-model Chrysler, Dodge, Jeep and RAM vehicles that provides input to a factory radio display and is intended for use by passengers rather than drivers as a safety precaution.


that has stereo speakers. “If you want to upgrade sound quality, this will be the product,” Reid said. At North American Business/Parrot,


GROM Audio USB Blue- tooth Android iPod Interface Adapter WWW.GROMAUDIO.COM The USB port is compatible for Android car integration via USB stick/ drive. Direct connection allows for hands-free music streaming. File for- mats supported include AAC, M4A, MP3, and WAV. MSRP is $139.99.


“we’re most excited about the future of rear-seat entertainment and bringing that together with front-seat products,” said Jim Potter, director of OEM. The company’s newest product provides synchronized playback from any video stream, such as from the cloud, or USB sticks, at the same time on several dis- plays at once. “In the past this has been a DVD-type mechanism, where you have to load a DVD, now for the most part there’s one source and one view.” Features include command and con- trol for each display. “You can create a computer network that is hard-wired via an Ethernet cable or accessible remotely through Wi-Fi. It has a media hub as a second ECU to create a Wi-Fi hotspot. The system can work with tablets and smartphones. Either the driver or passen- ger of a vehicle can exert control—and so can a parent, from a distance. The company has a proprietary app


that can be used to join the vehicle’s network to share video downloads from YouTube and send them to one or all


28 Mobile Electronics August 2014


displays in the vehicle. “This brings a complexity (to in-vehicle entertainment) that wasn’t there before,” Potter said. Parrot has had a partnership with


Google Android since 2006. “Because about 75 percent of the market is Android, consumers are familiar with the process of how to use these products; there’s instant recognition when you’re in the car,” said Potter. “You don’t need training from the dealer, manuals, any of that.” The products are fully integrated into Human-Machine Interface (HMI). Parrot’s OEM products are targeted at


larger, family-type vehicles such as SUVs and vans.


GROM Audio has “a line of products


that addresses everywhere technology could go,” according to company pres- ident and CEO Dimitri Borisov. “We spend a lot of energy on looking at what’s around and what people can use that’s safe and convenient. Our main goal is to make integration easy for customers to make selections, obtain and install the product, and for resellers to stock what customers need.” The company’s Car Kits integrate Android devices, por- table music players, iPod, iPhone, USB mass storage and Bluetooth to factory car audio systems and are designed for self-installation. GROM focuses on safety, efficiency and compatibility with current technol- ogy. “All of our products adapt to new technology. We provide software when- ever it needs something new or a tweak (to improve functionality). Lately, we’ve been adding functional aspects, such as wireless streaming and Bluetooth connec- tivity.” The company uses only two SKEW numbers to make it easier to find and choose products. “Not every technology can be used in


a car,” Borisov noted. “We look for how it can be transferred in the most conve- nient, safest and cheapest way possible.” The company’s main goal is to provide products that can be integrated into a vehicle without changing the look of the car. “Our seamless, original parts work as if designed by the manufacturer but with greater efficiency,” he said. GROM parts are compatible with all vehicles from 1992 onward.


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