do
this...don’t do that
Why Dealerships Profit By Using YOU! —Part 1
WORDS BY BRIAN LAYTON, OWNER OF SOUND FX HOME THEATER & CAR AUDIO, LEWES, DEL. S
ound FX started with the same mission as most 12-volt companies. Great sounding stereos and sweet looking rides fueled our passion. As technology progressed, our industry was forced to be adaptive. Vendors and
retailers, both new and old, who have adapted with the chang- ing technology remain even stronger today. Benjamin Franklin stated, “When you are finished changing,
you’re finished.” Like most, Sound FX has done work for car dealers throughout our history. In or around 2010, we decided to focus on this segment even more so. To empower you to change and expedite business growth, I will arm you with some simple thoughts that have fueled our success. DO work with car dealerships. Car dealerships are in the same business you are. Selling vehicles, selling services, and sell- ing parts afford them the opportunity to be profitable. Taking care of their clients ensures profitability. Ask yourself these questions: What is your value proposition for the car dealers that you wish to serve on a greater scale? How can you aid them in selling more cars? How can you prove that you will treat their clients as if they were your own? The answer is simple: Cele- brate your strengths. Sell yourself. I am proud to share with you our value proposition. Use it to your advantage. DON’T be afraid to try new avenues of promotion. Since 1992, Sound FX has provided Delaware and the Eastern Shore area with professional products and services. We take pride in our ability to design and install factory perfect aftermar- ket systems for our clients. The excellent work of Sound FX has been featured numerous times in industry trade publi- cations. Voted “Best of Delaware” by the readers of Delaware Today Magazine and as a 2014 “Top 12 Retailer” by Mobile Electronics Magazine, our success is based on forming great relationships with our clients and automobile dealer partners. Our new mobile workshop allows us to provide on-site service to vehicle dealers on the Delmarva Peninsula. With over 100 years of combined mobile electronics experience, Sound FX is the premier supplier of mobile electronics and accessories to local automobile dealerships.
DO have a list explaining why dealers profit by using your shop’s services. Here’s ours: •
• •
Reliable, prompt scheduling. We respect you and your clients’ time requirements!
At your request, work is performed on your lot, minimiz- ing risk and saving time and expense.
• When possible, work can be done at a customer’s loca- tion, saving loaner car hassle and expense.
• Wherever possible, we use products designed specifically for the dealer market.
• Unparalleled expertise on the latest products and inte- gration techniques available.
• Uncompromising before and after the sale service. • Competitive pricing on value-oriented products with the ability to tailor to your budget.
• We aim to help you sell the cars on the lot by accessoriz- ing them to meet your clients’ needs.
• Let us help you become the “YES, WE CAN ADD THAT” dealership!
• I am only a phone call away. Call me anytime for pricing or applications questions.
Our team is comprised of long-term, nationally-recog- nized, career installers.
• Professional on-site service with a Ford Transit Connect mobile workshop.
DO earn more profit by leading the sale! You must plan in order to be successful. What solutions do your local car deal- erships outsource now? What solutions can you add to their repertoire? How can you help car dealers become more prof- itable with each solution you present them with? We recently completed an extensive dealer book comprised of 40-pages. This book focuses on 12-volt solutions such as navigation, backup cameras, remote starts, rear-seat entertainment, and safety add- ons. In addition, we have found great success in expanding to accessories such as leather, step bars, and tow hitches. Expand your horizons, and help the car dealers expand theirs. DON’T forget who you are. This value proposition commu-
nicates a wealth of information to car dealers. It defines who you are, your ability, your success, and your passion. Never sell yourself short.
12 Mobile Electronics August 2014
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