47 countries. Under the banner ‘MBA Education – Views from the Top’, the conference discussed the challenges and opportunities business school Deans and MBA Directors face in MBA Education in 2014/2015 and onwards.


Speakers from the leading business schools around the world, as well as senior representatives from companies such as Google, Apple and Infosys and researchers from GMAC and ETS discussed the current and future trends in MBA education and business.


Andrew Main Wilson pointed out that in just one generation (20 years), one million MBAs will graduate from 215 AMBA- accredited schools, highlighting that the MBA is a multi-billion dollar industry, equalling $25 billion revenue over 20 years. “Those 1 million MBAs form a huge group of global leaders who will play an enormous role in shaping the future of business, politics, environment and even the future of many countries”, he said.


The MBA business education trends for 2015 and onwards will revolve around:


1. Global partnerships between schools


2. Further differentiation in the design of the MBA programmes


3. The rise of MBA programmes in emerging and developing countries (“Learn business where business is being done”) 4. The rise of online learning 5. Further integration of entrepreneurship and


sustainability elements into the MBA curriculum


6. Experiential learning 7. Design thinking


The rise of online and ‘lifestyle’ learning is rapidly becoming a must-have option for business schools and the next generation of MBAs, who will be internationally mobile, will want to experience business on a global scale, with access to the best lecturers and opportunities. The business school of the future will be highly impacted by online attitudes of a new generation of learners and innovation.


The main challenges business schools face include; the rising cost of an MBA, the need to appeal to the younger generations and adapt to the ‘Millennial’ mind set, and the rise of MOOCs (Massive Open Online Courses).


However, the financial


reservations are counterbalanced by the fact that the large majority of prospective MBA students perceive gaining an MBA degree as the best route to increase their job opportunities and salary


potential.


Although the number of prospective MBA students considering online MBA programmes are still low (US: 22% | Canada: 19% | W. Europe: 6% | APAC: 3%), and for 90% of prospective students, MOOCs are mainly perceived as a way to explore a personal interest, there is no doubt that the rise of online education will shape the business school environment in the upcoming years.


MBA employers and executive search recruiters revealed the attributes they are looking for in future MBA graduates, and these included optimism, resilience, embracing ambiguity, ‘bosslessness’ (ability to work with minimal contact with manager and as part of a wider team) and international experience (ideally in at least two cultures in addition to the home culture).


MBA employers are also looking for MBA students who are gaining experience in addition to their degrees, such as being involved in charity and community work, being active in the student community, setting up their own business ventures and participating in competitions and challenges, thus developing skills critical for their future success.


‘All things MBA’ - AMBA Conference attracted large international audience


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