THE CORE OF THE MBA REMAINS FACE-TO-FACE
AMBA’s DEANS & DIRECTORS CONFERENCE
Nick Leeder, Managing Director Google France and Andrew Main Wilson, AMBA Chief Executive, at AMBA Conference
“Despite the rise of online learning, the face-to-face element still remains the strongest part of the MBA learning experience”, said the Association of MBA’s Chief Executive, Andrew Main Wilson, reiterating the words of Nick Leeder, Managing Director of Google France, who revealed that even Google prefers face-to- face interaction, using
video-conferencing and other technology as a communication tool only when physical contact is not possible.
“Google’s corporate culture relies on the concept ‘Food, fun, data’, and we encourage the idea of our employees eating together and enjoying one another’s company, as that allows ideas to spread easily”, said Leeder, urging business schools to create the right conditions for stimulating creativity and innovation.
Nevertheless, Leeder reminded the business school audience of the importance of the world’s largest network and the benefits of utilising breakthrough technology: “If the Internet were a country, it would be 5th in the world’s GDP rankings, ahead of Germany and France.”
The Association of MBA’s International Conference for Deans and Directors, which took place in Paris end of April, had the highest ever attendance, attracting over 250 delegates from 127 business schools in
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