READER SERVICE #217
Dog Collar EZ Strips!
{publisher’s perspective}
Maintaining Momentum
Record day, biggest day this year! Absolutely amazing day! Our store was packed!
This is but a sampling of the simply amazing reactions many gift store retailers had after Small Business Saturday on November 30. Across the country, the American Express initiative has really taken wings and soared, breaking every previous year’s sales records in terms of volume and awareness. That’s great news for gift store retailers like you – leveraging the power of community with the public relations muscle of a company like American Express can translate to tangible foot traffi c and sales volume. Check out our feature roundup of Small Business Saturday to see how not just gift shops but entire communities have come together to make the campaign a roaring success for all. There are tips in here to make your next one even better! And while the many reactions outlined above are especially for Small
Business Saturday, a time of year when consumers have their wallets pretty open any way, what if you could end every day of the new year on such an upbeat tone? Since the new year is a time for resolutions, a time to learn from the past and look ahead, let’s resolve to keep that momentum going – to educate your community about the power of shopping small, to work on the best marketing strategies, to deliver quality customer service. Remember: you reap amazing when you sow amazing! At GIFT SHOP, we continue to stand by our commitment to deliver the very
Three EZ Strips
for every size dog. Top-selling designs
that retail from $7.99!
Just $50 + $7 shipping
To order or to learn more visit
LupineDealer.com and click on EZ Strips
or call Casandra at x. 833 1-800-228-9653
Mon. - Fri., 9 AM - 5 PM, Eastern 22
V.indd 1 GIFT SHOP n Winter 2014 9/3/13 11:38:50 AM
Patricia Norins Publisher,
GIFT SHOP/ GREENRetailer
In a television interview, Patricia Norins, Spokesperson for Small Business Saturday, stresses the importance of shopping small.
P.S: It might be dreary outside but I love winter because I get the chance to meet so many of you at market. This year I will be sharing ideas for grassroots marketing initiatives and store events at the Las Vegas market, NY Now, Toy Fair and the Boston Gift Show. Come say hi!
GiftShopMag.com
best business strategies through every publishing platform. We too sow amazing so you can reap its rich rewards! Here’s to a blockbuster 2014!
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