T
hanks to social media, many of us have instant access to news around the world including the clothing factory tragedy in Bangladesh. How does this news translate at the retail level? Consumers are scrutinizing their
purchases, choosing to become more socially and economically responsible in how they shop, according to Paul Culler, owner of Fair Trade Winds, a family-run, fully committed fair trade retail store with six locations across the United States.
Global neighbors “People want value and meaning in their lives and qualifi ed fair trade products help to address and affi rm that need,” says Mac McCoy, CEO of dZi Inc., a fair trade wholesale business that works with Himalayan artisans. “Now that consumers are more aware of the exploitive practices found in so many factories around the world, many rightly wonder and worry about how their purchases might even negatively impact the lives of the people who did the hard production work but were not fairly compensated.” News like the tragedy in the Bangladesh factory is helping to fuel the growth of fair trade products
across the United States. Today, the Fair Trade Federation boasts 250 fully fair trade organizations in North America, all of which employ members of their own community while also supporting craftspeople and farmers around the world, says Renee Bowers, executive director of the Fair Trade Federation.
ALEXA’S ANGELS
DZI, INC.
ACACIA CREATIONS
GREENRetailerMag.com Winter 2014 n GREENRetailer 179
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