Buying “Made in America” makes a difference in local economies. Increasing numbers of your customers are waking up to that message. Yet will they pay more for locally sourced goods? Read on. Lin Grensing-Pophal


USA


awareness about Made in America.” It’s a trend that she says is good for consumers, manufacturers and retailers. Cinda Boomershine agrees that the economy has


been a signifi cant driver of increased interest in Made in America products. Boomershine is founder of cinda b, a line of Made in America, machine-washable and water-resistant handbags. When she started her company in 2004, she says, “it was almost a strike against me that I was manufacturing in the states— everyone kept saying ‘why are you manufacturing here?’” It took the economic downturn, she says, “to really open people’s eyes and make them aware of the importance of making choices and choosing to buy American-made products. Once that kind of idea got into people’s psyches it has become a very patriotic idea.” At the G2 Gallery in Venice, CA, Marketing


Director Bennett Rea says: “People who vacation want an authentic piece of the place they’re visiting; area residents want to support local businesses in their community. The growing segments of the population who reject corporate culture want to shop in ways that speak to them–specifi cally looking for fewer homogenized, big-brand products and more one-of-a- kind items that make them stand out. In an increasingly


GiftShopMag.com Winter 2014 n EJH BRAND


BLISS DESIGNS


ANNIEGLASS GIFT SHOP 123


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