{parting shot} Check it Out! ❸ ❹ ❷ ❶


Cash-Wrap Checklist Make sure your store’s cash-wrap has:


1. Adequate space for customers to place purchases and a handbag and still have room to sign a credit card receipt


2. Interesting displays on and near the cash-wrap to encourage browsing and add-on sales


3. Space behind the checkout area reinforcing the retail brand with the store logo and name


4. Store supplies neatly organized and readily available behind the cash-wrap


ALL IMAGES ARE COURTESY OF SWEET PAPER IN LA JOLLA, CA


Becky Tyre is the trends editor for GIFT SHOP magazine and owner of the Retail Details blog. For more information, please visit swirlmarketing.com. Winter 2014 n


GiftShopMag.com GIFT SHOP 205


First impressions are important in retail, but last impressions are just that – lasting. The accessibility and presentation of the cash-wrap affect the final amount of a sale, future correspondence opportunities and set the tone for turning a new patron into a returning customer. Becky Tyre


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