InScribe
provides
the
printer,
software and product kits retailers need to create their own name program, giving them the ability to add any name under the sun that someone requests.
Their
Paparté
gift division includes a variety of fl oral and geometric prints on a wide array of products, ensuring there’s something for everyone’s tastes —
and once you add their name or initial, it’ll be something anyone would be happy to have. “The
bottom line is people love
as a portion of every sale is donated to an animal rescue organization.
AUNT SADIE’S
The most popular item is the printed pillow, made of natural canvas. “It’s something they can really look at and enjoy every day,” Crowe says. “It
their name on something,” Sieber says. “It makes them smile.”
More than a name While adding names, initials and monograms to products is probably the most popular way to approach personalization, there are other methods of speaking to people — like through their prized pooches. Niki Crowe knows that man will do almost anything in honor of his best friend, which makes her pet-centered line, Dog City & Co., a hot commodity. The products—which are all made in Chicago and use eco-friendly inks where possible—run the gamut from pillows and iPhone covers to T-shirts and prints. Words that apply to your beloved pup come together in the shape of that breed, creating typographic art that resonates with dog owners. “Each pet has its own personality and characteristics
and traits,” Crowe says. “The ability to put together a print that expresses all of that is something that people really love and a great way for them to express their love for their pet.” Each purchase also expresses love for pets in general,
just becomes a centerpiece of a room wherever they put it.” And bonus points: It’s machine washable. “With dogs slobbering all over them, it’s helpful to be able to throw those in the wash,” she adds.
There’s something about the South While products with a personal touch do well around the country (Dog City & Co. also has a strong following in the U.K. and Australia), ask manufacturers where they do the most business and many are likely to give the same answer: the South. That’s true for Zoubaby, a line of monogrammed rain
boots and accessories that was founded in 2010 by Bridget Davis. “If you’re in the South, monogramming seems to have more appeal,” says Bob Byrne, president of Zoubaby, although the company deals with 400 retailers across the U.S.
Each retailer receives a pair of boots in each size, along
with a font card and thread color card so the customer can get the right fi t and decide how they want their monogram to look. The boots are then delivered within fi ve to seven days, either back to the store or straight to the address supplied. “It’s a personalized gift for under $100, and there
GiftShopMag.com Winter 2014 n GIFT SHOP 111
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