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W.Va. Classes Offer Survival Training for Workplace Violence – continued from page 3


cause of death in the workplace. He is hoping that, with proper training, they may be able to decrease that figure. A few years ago, office workers might have been advised to crouch beneath their desks and wait for police. Now, officials faced with the grim facts of workplace violence are recommending that employees run, hide and, if necessary, fight. "This is for the common person who is going to be at their workplace, who's going to be at school, who's going to be out shopping," said Lynch


Read More Managing Crises Means Managing Victims


Dealing with victims remains among the least well handled of all campus management activities. The highest priority, greatest threat and most crucial aspect of managing crises is the victim dimension. Victims provide the explosive emotional drive that results in high visibility, high liability and high anxiety for campuses. The reality is most hospitals, schools and universities do a sloppy, insensitive or timid job of dealing with these individuals. Responders, administrators and leaders need to know a lot more about the patterns of victim behavior. Failure to act is among a select list of powerful non-behaviors that cause the greatest damage and accelerate the victimization of everyone at risk. Experi- ence shows that many schools, universities and hospitals actually make a crisis worse by engaging in a pattern of victim-creating behaviors, which end up causing most litigation. These behaviors are identifiable and prevent- able. Engage in any of the following, and your organiza- tion could be considered by victims to be a perpetrator: 1. Deny there is a problem; 2. Count yourself or your institution as a victim; 3. Engage in “Testosterosis; 4. Behave arrogantly; and 5. Be self-centered.


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important information and updates about the storm. Rutgers’ home page was modified into a central hub, directing visitors to emergency updates about each campus. The page for each campus contained information and links on weather updates, emergency procedures, and class and campus closures. Students and faculty members had to rely on their cellphones and text messaging to receive updates and view Web pages and social media feeds when the power went down. Roughly 65 miles away, the University of Pennsylvania avoided social media and relied heavily on the UPennAlert Emergency Notification System, which notifies members of the university and surrounding community through mobile devices, digital displays and siren and public address systems. The university wasn’t confident in social media’s ability to deliver messages clearly and reliably, so they used MIR3, which offers emergency notification methods through a hosted platform supported by multiple backup servers.


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New Active Shooter Video Will Present Latest Tactics for Survival


SCHOOL VIOLENCE


Universities Show How Emergency Communications Have Evolved


Steve Keleman, director of the Rutgers Office of Emer- gency Management in New Jersey, was forced to get creative when Superstorm Sandy hammered the East Coast in October 2012, knocking out power to the university campus and complicating traditional disaster communication methods. The university earned praise for its vigilant use of the Internet and common social networking platforms to keep them safe by providing


A new University-produced training video features an elaborately staged mass shooting but offers real advice on surviving an armed attack. The video will be shown to students, faculty and staff, providing the most up-to-date tactics for surviving what in public safety circles is known as an “active shooter” incident. The new message is delivered through the acronym SAFE, which identifies the steps -- in order -- to follow during a shooting: Search for a safe place; Alert the authorities; Find a place to hide; and End the threat. “A video like this is crucial for making our campus safer,” said Tyrone Parham, chief of University Police. “It raises awareness for our faculty, staff and students as well as presents pre-plan options in case of an active shooter. The makers of the film hope the familiar locale, recognizable faces and overall sense of realism enforce the seriousness of the situation. “Our goal is to make those taking the course project themselves into the role of the victim,” said James Espy, the video’s director, “and by doing so hopefully ingraining the SAFE actions and making them more prepared to handle an active shooter situation, increasing their chances for survival.”


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School Security by the Numbers


Recent government statistics show schools have made great strides when it comes to implementing security measures, but there is still room for improvement. The National Center continued on page 5


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