By Elyshia Brooks by Terri Bennett
Building An Authentic Brand Tat Serves...
Have you sat down and reflected on what your brand actually means and what you want others to perceive you and your brand? Well, if you have not thought about it, it is very important that you do, because if you are going to build a solid, authentic and unique brand that speaks to who you are, it will take some serious thought.
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Your brand shares with the world ex- actly who you are and your intentions on how you serve. I share with my clients that “you and your brand are “One.” Everything that you do is a direct reflection of your brand and what your business stands for. For in- stance, when you have employees and they go out and are doing business on your time, working for you, they are representing you in the marketplace and if they decide that they are going to do something bad, such as rob a bank, (a little extreme, but it happens),
8 Connect And Grow With Women In Our Community
hat does your brand mean? What does it stand for? Do your divine clients “get it”?
and they have a shirt or uniform on with your logo; what do you think will happen? Be expected to have the news at some point at your place of business. They will come to your job for a charac- ter reference, because you hired them and you know them because you trust- ed them to represent your brand. Now, there are some other things that could happen that are not that extreme, which we see daily on the news, which we have recently seen with Paula Deen. But how do you handle it?
An Authentic Personal Brand is an ongoing, conscientious effort to show the world your best authentic self. It is a process that continues to bring ev- ery aspect of your life into alignment with your characteristics, values, mor- als, goals and all that is a part of who you are and is incorporated in what will be your long lasting impression of who you are. It will precede you and follow you in all that you do. So you must protect your brand at all costs! As an expression of who you are, every- thing that you do represents “you” both
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