by Mercedes Tabano How to Use YouTube for Business A
s a business, you undoubt- edly already know the value of social networking. You might even have accounts
on popular sites like Facebook, Twitter and even the new Google Hangouts. However, what about YouTube?
Shockingly, outside the entertainment in- dustry, even those businesses that have a presence on YouTube, do not truly utilize it the way they should. When YouTube is used correctly, it can it can be just as powerful, if not, more powerful than the other social media channels.
Why Use YouTube The reason many business give for not using YouTube is because it’s seen as a ‘fun’ site, not a valid social media and business tool. YouTube has achieved this reputation because it’s where people post the silliest of videos. Because of this, most businesses only use YouTube as a video host. This way, they are free to embed their videos online without wor- rying about bandwidth restraints. Many businesses are surprised to learn
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that YouTube is also the worlds’ second largest search engine (second only to Google). The reason this statistic is so shocking is because it’s not actually designed to be a search engine at all.
Still, YouTube is where the majority of people start looking for information about anything. Whether you want to buy a diamond ring, take a vacation or find a new salon, someone has already done a video about it on YouTube.
Branding the Channel When you have a YouTube Channel, you also have the ability to brand it. This includes uploading a background that represents your brand. These custom made backgrounds can have your colors, phone numbers, website address or whatever else you want. Ad- ditionally, you have the opportunity to change your generic name into some- thing respective of your brand. Like a domain name, each name can only be used once and once set, they cannot be changed. So choose carefully. Another way to brand your channel is
technology
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