in the video description itself. Though links placed in the description will not be clickable, your viewer will be able to copy and paste the link into their browser. A one sentence sales pitch works best here. One sentence sales pitches include phrases like:
“To find out more about (blank), go to (blank). Or ‘To get help with (blank), call us today at (blank)’
Filling the Channel Now that you have your channel set up, the question becomes what do you fill it with? The answer to that depends on what kind of business you have. For example, if you’re a jeweler, you’ll want to have videos teaching people how to pick out stones or what they mean. A speaker could have clips of their speak- ing engagements while a Realtor could tell people what to look for when buy- ing a home. A business in a tourist area could post videos about the area, such as local festivals or local sites.
A clever video commercial, also known as a webmercial, is also a great thing to have on a YouTube channel. Though people realize it’s a commercial, when it’s on YouTube, it becomes a commer- cial they want to see. Best of all, these commercials can be edgier than com- mercials on regular television. Two of
the best commercials on YouTube right now are the dollar shave commercial and Kmart’s big gas discount. A clever enough commercial can have people flocking to your page.
Using SEO On Your Channel Because YouTube is not designed as a search engine and only searches within its own site, it is not subject to the same frequent search engine algorithm updates that Google is. This means that it’s easier to get your video closer to the top of a YouTube search then it is to get your page closer to the top of Google. (This is known as ranking.)
Getting close to the top of YouTube is a matter of SEO, or knowing what words to use for search engine optimization. These words go in both the description of your video as well as the title. Using the right words and building backlinks can help your YouTube video rank very close to the top. Not only does this help you on YouTube, it helps you on Google.
Since YouTube is owned by Google, they want to give special consideration to their own sites. Google prides itself on giving the searcher a range of rele- vant choices. So on any given search; it likes to return a website, a social media site, an authority site, and a video. If your video is ranking on the first page of YouTube, then it most often also
www.womanwithknowhow.com SEPTEMBER 2013 13
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