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Technology


“The current experience of electronic payment is massively underutilising the platform’s potential”


what I need and am on my way in a much more efficient manner.


Enterprises should take their cue from this approach to a change in the experience and efficiency. Some enterprises get


it and leverage


mobility as an opportunity and excuse for a business process re- do. Others only use mobility as a facade. The trick is to stop spending time looking at how we work and start looking at what we are working on. It is easy to get stuck in the “how” rut. This narrows the field of vision


to intermediate steps. It restricts our approach to the tactical. But enterprises need to think like Square and look for strategic changes that re-imagine the work experience based on the capabilities of the platform rather than the way the process currently works.


Enterprises must take the time to look at what the end objective is. The resultant change may be bigger in scope than imagined. It may involve business process, it may involve new infrastructure, it may even involve


an org change. But to wholesale just swap out the current process to fit on the screen of a mobile device is a waste of resources and, most importantly, opportunity. Those that get it will soar; those that don’t will sink. You will gain very little through porting the same tired process from the PC over to mobile. Stop wasting your time with mobile. If you can’t do it right, don’t bother. You are better off with your existing processes. Like a paper receipt, at least people will know how to ignore it and toss it aside.


53 entrepreneurcountry


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