25 mCommerce Statistics You Need To Know About


Being internet savvy is one thing, but a lot of us now rely on our smartphones not just for personal reasons, but for business too. mCommerce (mobile commerce) should now be a huge part of any businesses marketing strategy so here are 25 statistics on mCommerce that you need to know about. By Warren Knight


There are 1.2 Billion people accessing the world wide web from their mobile devices. This is why your website needs to be built responsive otherwise you will lose your mobile customers.


88% of people agree that having a mobile device with real-time information makes them spontaneous with shopping and in general, more open to trying new products.


If your load time on mobile is just 100ms slower than on a


computer, your sales will decrease by 1%. People are time poor so you need to make sure you accommodate for this.


20 entrepreneurcountry


51% of shoppers use the ROPO effect (Research online, purchase offline) which means they actually do their research before purchasing a product.


PayPal handled over £10M


worth of mobile payments in 2012.


57% of consumers will abandon your site if a page takes longer than three seconds to load, regardless of their own mobile’s internet speed.


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