Digital Marketing
Mobile users will purchase on a mobile if the journey is the same as purchasing on any other device and presented in a usuable way.
70% of businesses who have sales through mCommerce now say that is part of their marketing strategy because they understand the importance of a seamless mobile experience.
Mobile & tablet users spend 50% more than PC users.
81% of mobile purchases are
spontaneous. Most of your mobile consumers purchase on the go, unplanned. This means if your mobile journey is complicated, they will leave your mobile site within 20 seconds.
41% of customers have turned to a competitor when purchasing on Mobile if they can’t complete their transaction without any trouble.
Global mobile traffic now
accounts for 15% of ALL Internet traffic. Expect this to increase by at least 50% in the next year.
Not having a mobile store has been compared to closing your store one day a week. Don’t miss out on these customers because of your mobile store.
Jeff Bezos, Amazon’s CEO said that over £750 Million worth of products were purchased from Amazon via mobile in 2012. This will increase for 2013.
Mobile phones represent 25.85% of all email opens. That’s over 1/4 of your database using their mobiles to read about your latest offers and promotions.
Around 58% of people have used their smartphone when making an in-store purchase. This could be for reviews on a product or to find it cheaper at another store.
Looking back to “Black Friday” in 2012, over 1/4 of online shopping was actually done through a mobile device.
21 entrepreneurcountry
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