[INNOVATIONS]
BASICALLY, WE FOUND A PROBLEM WHICH NEEDED SOLVING. WE RECOGNIZED THAT THE LIFTING AND RIGGING INDUSTRY HAD SOME SPECIFIC NEEDS WHICH WEREN’T BEING MET AND WE CAME UP WITH A SIMPLE SOLUTION.
- Paul Jowsey, owner and CEO of Jtagz Available in twelve, fade-resistant colors and
two sizes (175mm and 300mm), the Raktag is also noteworthy thanks to how much data will fi t on its surface. “All the information required indicating the next inspection date, company logo, contact number, as well as an ID number, can be accommodated. And it’s deep and permanent- the embedded, hot foil printing means the data won’t fade. Moreover, users can write on the surface with an indelible pen.” An equally compelling factor, Jowsey notes, is the
price. “T e Raktag is approximately one third to one half the price of any lesser quality, printed, cable-tie item off ered by a competitor. It’s a lot for the money – all in all, not bad for thirty cents.” Clients have taken notice and are enthusiastic about both the level of service the company off ers, as well as the overall value of the Jtagz product line. As a result, business is on a steady upward track. “We’ve been experiencing constant 25% to 30% annual growth in trade over the past several years,” says Jowsey. “Last month our production team had their best month ever. It’s led us to step things up and we’re really excited about
what’s ahead. I’m confi dent we’re going to experience a considerable and lasting spike in sales in the coming months.” In addition to encouraging sales fi gures, Jtagz has
also received a slew of positive customer testimonials. Jowsey explains that they are presently fi elding many “emails of gratitude” from happy clients. “We’re actually redesigning our website now. Along with a new online store to enhance our clients’ experience, we have plans to insert a page fi lled with some of the positive feedback we’ve gotten.” One example of this has come from Bullivants,
the Australian-based leading provider of lifting, rigging, safety, and related services to the industrial sector. Company representative Renn Morris says, “Bullivants carries out safety inspections on lifting and transport equipment and was in the market for tags. One of our sales reps sourced Jtagz and discovered the Raktag. It has, to date, proven to be the system which best suits our needs and those of our clients. “Impressively, the tags can be tightened, meaning they won’t snag or break off . Raktag met our criteria -
28
JULY-AUGUST 2013
WIRE ROPE EXCHANGE
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