38 diary/news extra how to reach us
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www.businessmag.co.uk diary – may 9
Networking lunch, The Botley Hotel, Hampshire Chamber. Details: 0844-499-0446
info@hampshirechamber.co.uk
Horse racing and networking, Goodwood Races, Hampshire Chamber. Details: 0844-499-0446
info@hampshirechamber.co.uk
14
Design and innovation – how can it help? networking lunch, the Mercure Winchester Wessex Hotel, Hampshire Chamber. Details:
0844-499-0446
info@hampshirechamber.co.uk
Directors’ Forum, Business Solent in association with HSBC and Solent India Business Network, Macdonald Botley Park Hotel. Details:
023-8068-2520
bookings@businesssolent.com
16
Paris Smith Business Club masterclass ’Maximise the value of your business in readiness for exit’, Rhinefield House. Details: 023-8048-2482
sandy.wells@parissmith.co.uk www.parissmith.co.uk
22
HR Forum, Business Solent in association with Hays, Solent Hotel & Spa, Whiteley, Fareham. Details: 023-8068-2520
bookings@businesssolent.com
28
Sustainable Solent CSR Surgery, Business Solent, Ocean Village Innovation Centre, Southampton. Details: 023-8068-2520
bookings@businesssolent.com
31
Mary Rose Museum opens to public, Portsmouth.
www.maryrose.org
june
6 The Business Magazine Solent Deals Awards. St Mary's Stadium, Southampton. Black-tie dinner Details:
linda@elcot.co.uk www.dealsawards.co.uk
4
Treading the Boards – theatre tour and networking lunch, The Mayflower, Southampton, Hampshire Chamber. Details:
0844-499-0446
info@hampshirechamber.co.uk
17
Meet the Chamber and business exhibition, St Mary’s Stadium, Hampshire Chamber. Details: 0844-499-0446
info@hampshirechamber.co.uk
To have your business event included in this monthly diary, email details to:
editorial@elcot.co.uk THE BUSINESS MAGAZINE – SOLENT & SOUTH CENTRAL – MAY 2013
New layout leads customers straight up the garden path
Haskins Garden Centre group has seen a profit on its £31 million turnover and observed that relatively simple changes, which can often be overlooked, can make a notable difference to sales.
... several departments have enjoyed a sales boost of between 12% and 63%
A new wide pathway at the well- established Ferndown centre has resulted in several departments – including garden sundries, books, gifts and clothing – enjoying a sales boost of between 12% and 63%.
Julian Winfield, chief executive of the family-owned business, said: “Since buying director Conna Powles joined us a year ago we have improved the range of stock across the departments, but her suggestion to entice more people to explore the centre after leaving the restaurant, by creating the
Conna Powles (left) and Dean Ridley with the new floorplan
wider, straight pathway, has made a big difference. The positive effect of the change has been proved by the figures.“
Powles added that it would have been easy to have left the layout as it was since the centre was built in 1994: “It was
a lot of extra work, but now the floorplan change has enabled the departments to become more enticing. People generally do not like change, but the staff at Ferndown have received compliments following their hard work. Customers now go with the new flow.“
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