summer hospitality 31 Cricket hospitality – a sound investment
Keith Prowse, leading hospitality partner to some of the UK’s most high-profile sports and cultural occasions, recognises the importance of quality face-to-face interaction to ensure a significant return on corporate hospitality investments.
South central and Solent businesses are being encouraged to maximise marketing budgets with local international cricket fixtures at The Ageas Bowl. Research from Keith Prowse singles out cricket hospitality for offering the most amount of time for hosts to spend with their guests during the format of the day, thereby giving one of the best returns on investment in marketing spends.
Based on Keith Prowse’s sample cricket hospitality itinerary, up to 10.5 hours of time can be spent socialising with guests throughout a day at the cricket with its unique rhythms of calm and nail-biting action, which can include a three-course lunch, afternoon tea and post-match refreshments in between watching the innings.
that incorporates regional dishes including: Poole Bay shellfish with Chablis and dill jelly and a citrus and caviar dressing; chilled Hampshire watercress mousse with a warm focaccia; and fillet of local sea bass with braised fennel and orange and Poole Bay mussels.
An exciting timetable is lined up for this summer at The Ageas Bowl including a mixture of one day international and faster-paced t20 matches. Highlights will include a NatWest series one-day international between England and New Zealand on June 2, and another between England and Australia on September 16.
Keith Prowse prides itself on offering hospitality for a range of budgets and to meet differing
requirements – with hospitality packages also available for shorter t20 fixtures. The Ageas Bowl will host a series of Friends Life t20 matches throughout June and July and a t20 between England and Australia on August 29.
Keith Prowse’s focus on quality food is reflected in the ground’s recent appointment of head chef Mark Pilgrim, whose ardent passion for local provenance is underlined by a menu
The Ageas Bowl is an iconic, state- of-the-art cricket ground designed by the international award-winning architect, Sir Michael Hopkins. The home to Hampshire Cricket, it is perfect for corporate entertaining and was recently voted the best international ground in a survey of 7,000 fans conducted by the ECB. The bowl provides unobstructed viewing for up to 20,000 seated spectators and permanent world- class floodlights allowing the entertainment to continue after dark.
Details: 023-8047-5660
www.keithprowse.co.uk/ ageasbowl
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THE BUSINESS MAGAZINE – SOLENT & SOUTH CENTRAL – MAY 2013
www.businessmag.co.uk
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