particularly useful preparation for my work now, as I have to deal with internal consulting clients on a daily basis.”
He is currently working on a portfolio of projects targeting the farming sector in Sudan. “This sector remains under-developed due to its poor buying power and limited access to finance. We are building strategies to address the agricultural value chain by grouping the farmers together. We then train them on modern farming techniques, provide customised input and machinery packages and assist in linking them with microfinance institutions.”
Elnasri is also using the knowledge and ideas gained on his MBA to give back to the community. He says he finds it interesting to apply models learnt on his MBA to the not-for- profit sector. ‘Since arriving home, I have assisted two local NGOs (VET CARE and NIDAA) by reviewing and refocusing their strategies and helping them adopt a business-like approach to development.’
He is also involved in a national mentoring program called EL MUTAQBAL, which means ‘Future’ in Arabic. ‘I am currently assisting two Sudanese students to apply for MBAs at AMBA accredited schools. Maybe we will have another MBA Student of Year from this part of the world.”
Elnasri succeeded in gaining a scholarship to Lancaster University Management School. His advice to other students looking for MBA scholarships is: “keep it real, capitalise on your local knowledge and experience, and show what different experiences of life, not just work, you will bring to the table and my last tip is to look beyond your personal goals.”
Looking back Elnasri says his MBA gave him so much more than just the regular MBA curriculum modules such as finance, marketing, strategy and operations management.
In particular he highlights the concentration on leadership and soft skills offered by Lancaster’s ‘Mindful Manager Programme’.
“This included theatrical training, lots of reflective blogging and extensive soft skills training workshops. We also learnt about emotional intelligence, dealing with difficult people, exploring and managing motivations and the acknowledgement of work place politics, all of which has really helped me with colleagues, staff and managers.”
“I came out of the MBA programme more aware of who I am, my leadership style and my potential.”
Choosing an MBA can be overwhelming as there are so many different business schools worldwide. Elnasri says that accreditation offered him quality assurance: “Studying for an MBA involves a lot of commitment both financially
and personally and so I wanted to choose a business school that I could trust and who offered a programme that was of recognised high quality. AMBA accreditation was definitely the quality insurance I wanted.”
Elnasri truly believes that good business can make a difference to society and like many of today’s MBA students and graduates he believes responsible management has the power to shape a better future for everyone. He has already seen the positive effect business can have on small African villages - so sets his aims high.
“I believe responsible business can provide solutions to the eradication of poverty in the developing world.”
To research MBA study and to find out more about the Association of MBAs and its accredited business schools, go to
www.ambaguide.com Follow us on Twitter @Assoc_ of_MBAs.
INSPIRING GLOBAL EXCELLENCE
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