really good value to people. So, it is focusing on the value, focusing on the overall offering, which is a mixture of a lot of things. And really making sure that package is good value. Whether it is looking at how we do dissertation supervision, or whether it is how we book classrooms, whatever the answer is. It is trying to look more holistically at the package; it is not just about what happens inside the classroom or the seminar group. It’s what happens in the office. It’s what happens to your emails. The downturn, in a way has made us be much sharper. You have to be sharper to survive.


Student mobility and the globalisation of education continue to increase year on year? Do you think that the USA and the UK will lose their dominant position?


I totally agree with that comment. I think at the moment we are still benefitting from under capacity in sectors of the BRICS. One huge advantage for UK, USA and to a certain extent Canada is language, because if you are going to go and learn somewhere else from your original language, English is usually the one of choice.


In the future I predict that they’ll be much more of a partnership type of approach between institutions. I think too there is recognition that what we thought was mobility and internationalisation was kind of an old fashioned thing. It was around geography, and it was around students moving, or teachers moving. Or people setting up campuses elsewhere. Physical places in other geographies. And with technology I think that too is changing.


What are the issues and challenges concerning employability?


For me employability is around, in the context of LSBU and in my role as Dean, making sure that my students are able to compete actively for jobs. So I feel my responsibility isn’t just saying if you have accountancy and finance degree from LSBU you have the technical knowledge that enables you to be an accounting technician.


I take that as a given because that is all about my School’s professional alignment. My job as the Dean of the business school is about getting my students into graduate level jobs that they want. The key is this personal narrative, because people hire people, they don’t hire degrees. They hire people with degrees. So instilling confidence and ambition is a vital part of preparing our students to excel in the workplace.


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