changes in the kinds of people that do business, the way we train them and how we reward them, how we create products and how we consume them. And that again is around sustainability.


What are the main benefits a prospective student would gain by enrolling at LSBU?


For the experienced professional, what coming here to study as postgraduate will do, is it will help you progress in your career or it can help you to refocus your career into a more refined or slightly different area.


Let me give you an example, let’s say you have been in marketing for five or six years, you are a grad, you been with a big advertising agency, and actually what you are really fascinated and interested in is digital marketing. Now by getting a Masters degree in digital marketing you’ll then have the underpinning to be able to launch your career into that particular area. In quite a short space of time you’ll be able to learn and convince future employers that you have expertise, knowledge and the ability to acquire knowledge going forward.


The contact hours at LSBU are great and we also have a very strong


support system in place. So, for example we have run specialised employability workshops for postgraduate students where we were putting them through really difficult assessments that you might expect to see for senior positions.


One of our big benefits – and this is going to sound really quite odd – but a real benefit for us is where we are and who we are. We have a fantastic location, in that we are in central London. But we are also a campus in central London. So we are all together.


One of the things that we are very much about, which is in tune with the whole of the university approach, is that we are very much, particularly at a postgraduate level, about professions within organisations: the HR profession, the accountancy profession, marketing, and corporate governance. We were one of the very first educational establishments to ever offer a Masters in International Business.


What advice would you give a student who is coming to London to study?


I would suggest, as far as possible, particularly if you are international


student, make sure that you proactively seek friendships, contacts, networks, and experiences with people either from other countries to your own. This is a unique opportunity to spend a year or two in a city where probably every nationality under the sun is represented, every art form exists here, every food experience. It’s your chance to build a network which is incomparable. In 20 years’ time the connections that you made can still be there, can still be supporting you through your professional life.


There is an awful of talk about careers and professions and I have talked about this too. But under pinning this at Masters level there has to be an intellectual interest in the subject you are doing. You should really enjoy your subject.


Has the economic downturn affected the programme or the Business School as a whole?


So, what we have done is that we have really refined our offering. And we are constantly doing that because demand patterns have changed. The down turn has meant that competition is tough and we have to make sure that we are providing


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