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For those who think app success is reserved for software giants with budgets the size of the Gobi Desert or technical geniuses that rival Mark Zuckerberg, pull up a chair and hear this.


The average person who has a wonderful app idea without technical acumen can still go on to produce a great app. Just like you, some of the most successful app inventors began with an idea, and working in their basements and bedrooms created apps that millions now enjoy. These apps catapult birds at pigs, transform a dull photo into something cool and retro, or hail a taxi with just one tap.


Whether you’re passionate about an app idea that robs you of sleep, your


By Carla White


boss has asked you to create one or you just want to figure out how to do it, jump in with everything you’ve got and enjoy the ride.


Here, I will be dispelling a few myths and outlining how you can bring your app to life. The question isn’t whether you have what it takes to pull off a great app—because you do. You just need to understand the basic steps and know where to find the best resources.


“I’m not a


developer” So you don’t know how to code. App development is one of the fastest growing technical skills on the market, so you have plenty of great talent to choose from. My book shows you where to find great app developers online using sites like Elance and oDesk, as well as in your own backyard. It explains how to reach a fair contract that will keep your project on time and within budget, and how to get the best work from your developer. It also walks you through any technical hurdles and clearly explains each step in the app development process.


“I don’t have the money to


Making this effort may cost you in early mornings, and you may have to live on dinners of rice and soy sauce. But in the end, you will pick up some new skills and lower your financial risk, which in turn makes your odds for success that much greater.


“The app market is


saturated” The App Store has only been around for less than six years—it’s just getting started! It’s one of the fastest growing industries in history and has no signs of slowing down. With over 400 million App Store customers, it’s also the largest collection of accounts with credit cards on the web. These people want new apps.


create an app” You actually need a lot less money than you might think. By contributing your own talents and time and doing some of the production yourself, you can save thousands in up-front capital. Saving money means you won’t need outside investment to fund your app project, freeing you from requesting a loan from your bank, pitching your idea to investors, or risking family ties.


Sure, the low hanging fruit is gone, but there are still plenty of unexplored possibilities. Even if your app idea already exists, there are always ways to make it better. The incredible success of Clear app is a perfect example. There are thousands of to-do apps, but the developers of Clear discovered a way to make the experience better by removing all the clutter and creating a simple yet striking design. Stories like this prove that the app revolution is just beginning. In fact, the mobile analytics firm Flurry predicts over one billion app downloads a week in 2013. There’s plenty of opportunity for your idea.


“I don’t have


the time” If you’re waiting for all the stars to align and a massive block of free time to suddenly open up, you’ll never get started. You have to make the time.


33 entrepreneurcountry


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