Interview
are fewer words, which means more real estate but still no understanding of what that image is doing. We are trying to address that gap.
You have recently received investment from Ariadne Capital’s ACE Fund. How have
they supported Taggstar so far? Ariadne Capital Founder Julie Meyer has been a huge asset because she has an incredible network and is very insightful. As an entrepreneur in the start-up stage you can invest a great amount of time trying to meet people, but if someone can open those doors you can grow the business a lot faster. Ariadne has introduced us to their community, helped us to broaden our network and meet other businesses that we can ally ourselves to. They are on the ground, advisory investors who really like to get involved and talk to me as an entrepreneur, because they have all been entrepreneurs
themselves. Having that
sounding
board from people who are more experienced than you is so valuable. I am incredibly thankful.
What are your hopes for Taggstar
in the foreseeable future? We want to be the global leader in providing publishers with the tools and insights to help them make the most out of their images. We want to help them manage their costs better, extract more revenue out of each page and possibly even transform the way images are licensed online. I would love to see if we can get to a point where publishers can license images on a per view basis rather than a flat fee, all-you-can-eat model, with real performance based, usage-based, metre-based pricing.
What advice do you give to
disruptive tech entrepreneurs? A lot of people try to disrupt in part to
beat up the incumbents. My advice would be try to work with them – they have a huge amount of value and experience and a lot of the time you’ll get a lot further if you try to work with those whose vertical you are trying to change or influence. There is often more of a desire to disrupt destructively than to disrupt productively and I think it’s always a good thing to learn from people who have been in that space for a long time. Napster is a good example – they tried to break the music industry but all they did was force it to change faster, which is a good thing, but the businesses that have worked in collaboration with the music industry are the ones that have survived. Steve Jobs didn’t go out and say ‘I’m going to try and kill the music industry’ - he tried to work with it. Napster tried to break it and very rarely that works – you’re swimming against too strong a current.
For more information, visit
www.taggstar.com 13 entrepreneurcountry
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