A DAY IN THE LIFE... LINDA
GRAHAM
Interim Practice Leader for Future Talent, Bernard Hodes Group
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Midday and emails are flying in from our clients approving PowerPoint templates we produced for their presentations, online media booked or requesting advice on where they should be setting up their next promotional event on campus for that little bit of top up they require.
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t’s 8 a.m. and I have just arrived in the office – first things first; get the kettle on for the first cup of tea of the day! This is a good time to read through some of the emails that have come in overnight from our worldwide subsidiaries – today Hong Kong wants to know more about the graduate market in Europe as one of their clients is looking to integrate their campaign globally. 9 a.m. and I’m responding to a RFI (request for information), from an engineering company looking to appoint an agency to provide advice, support and creative design for their apprenticeship and graduate offering. I discuss this with our Marketing Manager so we offer our most relevant examples of the different types of work we have produced for similar organisations and for screen shots of some of the work we’ve produced for our other clients. We’re creating some great work across a number of sectors and I’m eager to showcase our expertise to the people who’ve got in touch. 10 a.m. I’m off to a quiet room for a conference call to our sister company in Germany who is working with our UK client promoting their graduate campaign on campus. We’re discussing the types of media we should be recommending for both on and off line. It’s crucial that we analyse what has worked well so that our recommendations offer best value. After the meeting I type up the schedule notes for action. 11 a.m. Definitely time for another cuppa over an
internal meeting with the team. The AGR have emailed and are looking for presenters for the upcoming AGR Conference on the theme ‘Back to the Future’. We discuss formulating a proposal to present at one of the sessions. We believe that, with our experience, there is a lot we can talk about, but which area we should focus on generates a lot of discussion (we could talk for England but need to contain it to one hour – I am sure we can come up with a topic).
34 GRADUATE RECRUITER
Midday and emails are flying in from our clients
approving PowerPoint templates we produced for their presentations, online media booked or requesting advice on where they should be setting up their next promotional event on campus for that little bit of top up they require. 1 p.m. A meeting with Helen our CEO, naturally with a cup of tea, on a project we are looking to undertake in the apprenticeship market. We’re lucky enough to have our own team of researchers, which is unusual for most agencies. We discuss what would meet our client’s needs and give us a good insight into the current situation with regards to A Level students. 2 p.m. Back at my desk and preparing a Social Media campaign report for one of our clients I am meeting tomorrow – time to squeeze in that last cup of tea. I discuss with our Digital Campaign Manager the stats and formulate a plan on areas on the social media platform they should focus on in the last few months of their campaign. 3.30 p.m. I leave the office with my colleague Craig for a client meeting at 4 p.m. We are there to review last year’s campaign and discuss a number of proposals for the current campaign including the introduction of an apprenticeship scheme which is a growing area of interest amongst graduate recruiters looking to bring in a younger pipeline of talent into their organisations. 5.15 p.m. I leave promptly as I am off to Chair a Governing Body meeting at a Secondary School in Hertfordshire. At Hodes, we are actively encouraged to build strong relationships both with schools and Student Societies. One of these organisations is Enactus where we help students to become socially responsible business leaders and judge their national competition
www.hodes.co.uk
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