FEATURE
The number of students with a LinkedIn profile has risen to 40%.
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88% of students attended a fresher’s fair in 2013, revealing a largely untapped opportunity for graduate recruiters to engage.
22 GRADUATE RECRUITER
INTERNSHIP AWARDS RateMyPlacement’s (RMP) fourth annual National Placement and Internship Awards took place in February, at the ever-trendy
etc.venues in St. Pauls. As well as a clutch of awards for employers, universities and students, the evening delivered an array of valuable insights into the graduate recruitment year ahead, featuring presentations from On Campus Promotions and The Apprentice’s Nick Holzherr, together with a couple of familiar faces….
T
he evening kicked off with a whistle-stop tour through the ever-evolving terrain of on-campus
engagement. RMP’s sister company, On Campus Promotions have recently conducted an extensive survey into ‘Effective Engagement On-Campus’. Based on the responses of over 1,003 students across 90 universities, the study threw up some interesting statistics about the new era of digital engagement on campus. We’ve given a round-up of some of the key findings below: • 91% of students surveyed said that they preferred to receive information about recruitment opportunities digitally, rather than through ‘traditional’ media.
• Of those surveyed, over 80% own a smartphone. This is a 16% increase on 2012.
• Of those students who own a smartphone, 23% use it ‘quite often’ to look at recruitment sites/search for graduate and undergraduate opportunities.
• Despite this, not all Times Top 100 companies have mobile-enabled recruitment sites.
• The number of students with a LinkedIn profile has risen to 40%.
• Of these, over 30% are in their first year of university. • 32% of students find social media ‘very useful’ for receiving recruitment messages.
• 88% of students attended a fresher’s fair in 2013, revealing a largely untapped opportunity for graduate recruiters to engage.
Next on the agenda was our very own Carl Gilleard, who was joined by his AGCAS counterpart, Paul Redmond. Together they delivered a fast-paced blow-by-blow insight into the undergraduate market as it currently stands for both students and recruiters. While Paul offered up the top five things he has learned about this year’s undergraduate market, Carl focussed
on the growing provision of placements, urging the employers in the room the strike a balance between quality and quantity. In Carl’s words, “A bad placement is worse than no placement”.
The final speaker of the evening was former Apprentice contestant, Nick Holzherr, an ambitious graduate from Aston University who made it into the final four in the recently aired ‘series 8’.
Nick is a start-up with no less than three of his own businesses, two of which he began whilst still at university. As well as dispelling some of the myths about the Apprentice experience, Nick ended his presentation on the importance of work experience, describing it as a ‘key way to build common sense’ during the job search. The night ended with the Awards ceremony itself. With a number of AGR members recognised during the evening, this was a proud moment for our Association.
Details of all the evenings winners can be found at
http://rmpawards.co.uk, but you will have to wait until September to find out the identity of the evening’s biggest winner ‘Best Placement & Internship Employer’ prize, which is being kept a strict secret by RMP HQ…
PAUL REDMOND’S TOP FIVE LESSONS ABOUT THIS YEAR’S UNDERGRADUATE MARKET:
1. A degree isn’t enough!
2. Apprenticeships are back, and for graduates, work experience isn’t optional
3. First year is the new final year and students begin their search for a career earlier and earlier
4. It’s time for graduates to start thinking creatively about their job search
5. Humanities subjects are not gone and not forgotten. While there might be a focus on other subject areas, to quote Paul, “employability exists in the intersection of different degree courses”.
NATIONAL PLACEMENT AND
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