meet saudiarabia CONTENTS
meet saudiarabia
06 FACT FILE Language and location, currency and culture
08 MAKE THE CONNECTION A guide to different modes of transport around the kingdom
10 THE REAL SAUDI ARABIA The government is inviting people to come and explore a land of contrasts
14 A BOLD DIRECTION Saudi Arabia is using its oil wealth to develop its cities into international business hubs
22 OPENING UP THE SKIES Improving aviation facili- ties and services factor in the kingdom’s tourism drive
meetings
24 CENTRE STAGE FOR STTIM The sixth instalment of the annual trade show highlights an abudance of opportunities for investors in the tourism sector
26 LEADING THE FIELD The Riyadh International Convention and Exhibition Centre is a key component in developing the kingdom’s business tourism sector
30 STRATEGY FOR SUCCESS Industry experts discuss Saudi Arabia’s future as a major meet- ings and events destination
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attractions
34 THE HEART OF ISLAM Millions of pilgrims from around the world make the journey to Makkah each year for Hajj and Umrah
38 ROOTED IN HERITAGE Vestiges of Saudi Arabia’s long history can be found at museums, festivals and historic sites around the country
42 REGIONAL ATTRACTIONS From ancient sites in Al Madinah Province to the bustling, modern cities of Yanbu and Jubail, Saudi Arabia offers a diverse array of attrac- tions. Take in the sites in Riyadh, the country’s capital and explore the beautiful, natural landscapes of Asir Province and Abha. Make time to experience Jeddah, Saudi Arabia’s second-largest city and a cosmopolitan blend of cultures, cuisines and architectural styles.
54 THE GREAT OUTDOORS From natural lagoons to volcanoes and canyons, the kingdom’s diverse landscape offers a wealth of opportu- nity for exciting incentives
60 DRIVING FORCE With a growing number of world-class golf courses, Saudi is attracting players from all over the world
64 FOCUS ON VENUES The kingdom’s hotels boast state-of- the-art business and leisure facilities
108 RETAIL POWERHOUSE Saudi Arabia is rapidly devel- oping a reputation as a major shopping destination
112 DINING AT ITS FINEST Gourmet restaurants and cuisines from around the world add to the diversity of the culinary scene
stay
72 WHERE TO STAY A comprehensive guide to hotel venues and all they have to offer
100 HOTELS AT A GLANCE A quick and easy reference to Saudi Arabia’s best hotels and their facilities
essentials
116 WHERE IN THE WORLD Choose from four major airports and a growing number of flight connections across the country
119 PLANNING AHEAD Essential information to help you arrange a successful trip to Saudi Arabia
120 DIARY DATES Key events and exhibtions throughout the year
KEY: Ideal for
Health facilities Website
Close to
Telephone number Information
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