promotion RADISSON BLU
A fresh perspective
Radisson Blu’s new Experience Meetings proposition focuses on guaranteeing successful meetings
feel to our corporate offerings, in addition to extra benefits that we can present to our guests. This is a more condensed, young and trendy approach that we’re putting to customers. As always, our focus will be on added value and tactical offers,” he says. Successful meetings at Radisson Blu start
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International hotel brand Radisson Blu is stepping up efforts to strengthen its meeting and event business with the launch of the Experience Meetings concept, a holistic approach to delivering successful meetings. Initially rolled out across Radisson Blu’s
network of European hotels, the programme was recently launched in the Middle East. In Saudi Arabia, these properties include the Radisson Blu Hotel, Riyadh; Radisson Blu Hotel, Jeddah; Radisson Blu Royal Suite Hotel, Jeddah; Radisson Blu Al Muna Kareem Hotel, Al Madinah; and Radisson Blu Hotel, Yanbu. “The meeting and event segment is one of
the most profitable parts of our hotel opera- tions in Saudi Arabia and the competition is intense for this business. The Experience Meetings concept will help differentiate Radisson Blu from its competitors and increase our market share of the meeting and event sector,” says Mohamed Benamar, Regional Director in Saudi Arabia for Carlson Rezidor Hotel Group and General Manager of Radisson Blu Hotel, Riyadh. Developed by professional meeting experts
based on the results of an extensive industry survey, Experience Meetings seeks to deliver
1 Wedding hall, Radisson Blu Hotel, Riyadh 2 Boardroom, Radisson Blu Hotel, Jeddah
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with a dedicated website that presents an extensive searchable database of The Carlson Rezidor Hotel Group’s hospitality portfolio worldwide. Search results display all the essential information including number of guests and meeting rooms, as well as the scale of the hotel’s facilities. Proposals can also be requested online with a maximum response time of 12 hours, although Benamar says they always strive to reply sooner. Once a booking has been confirmed, the
Experience Meetings journey continues with three major elements comprising Brain Food, Brain Box and Free WiFi. According to Benamar, Brain Food is the first
concept of its kind introduced in the kingdom. It also supports the Saudi government’s initia- tives to promote health consciousness and a well-balanced diet. “Experience Meetings will definitely separate
high standards and services to guarantee guest satisfaction and, in turn, build loyalty. Benamar says the initiative is especially significant as the meetings and events segment represents around 25 percent of the hotel group’s operations in the Middle East. The new concept also supports Radisson Blu
hotels’ existing menu of customer-centric serv- ices such as the ‘Yes I Can!’ philosophy, the 100 percent guest-satisfaction guarantee and the complimentary high-speed wireless Internet access in all their properties worldwide. Benamar emphasises that the introduction
of the Experience Meetings programme is considered the next step in the organic devel- opment of the company’s meetings offering.
“We’ve always delivered special business packages, but now we have a new look and
us from the competition in the region as we focus on delivering quality service from the contracting stage through to the check-out process. It’s an additional instrument in increasing our brand awareness and further establishing our Z-factor in the Middle East,” he says.
CONTACT INFORMATION:
RADISSON BLU HOTEL, RIYADH +966 1 4791234
radissonblu.com/hotel-riyadh
RADISSON BLU HOTEL, JEDDAH +966 2 6521234
radissonblu.com/hotel-jeddah
RADISSON BLU ROYAL SUITE, JEDDAH +966 2 2630000
radissonblu.com/royalhotel-jeddah
RADISSON BLU HOTEL, YANBU +966 4 3223888
radissonblu.com/hotel-yanbu
AL MUNA KAREEM RADISSON BLU HOTEL, AL MADINAH +966 4 8291010
radissonblu.com/hotel-almadinah
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