Ten Top Tips to Give Your
If you are an email newsletter publisher, it could be time to give Constant Contact UK
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Scan your hand-written first name to add a personal signature to your email newsletters
Give your newsletters a personal touch by using a hand-written signature at the bottom. DON’T use your full signature (you don’t want people to pick it up and use it!). Just your first name. It will make your readers feel like your newsletter really comes from you personally.
Tweet the day before you send your email newsletter with a sign-up link
Send a Tweet the day before your newsletter comes out saying something like: ‘Our next newsletter comes out tomorrow. Still time to sign up for exclusive info & offers: LINK’. Be sure to use a link-shortener to keep the number of characters down.
Try different times of day to send your email newsletter and see which works best
If you can send your newsletter out when your readers WANT to receive it, you will get increased opens and a better response rate. Test the best sending time by cutting your list into 2 or 3 parts and sending the same newsletter but at different times of the day.
Add a personal note at the start of your email newsletter to create a connection
This is the newsletter equivalent of small talk. Don’t just jump straight in to your content, introduce the topic for the issue, explain why you picked it and how it matters to you. Give your readers a little insight and show them that you care about them.
Write your email newsletter in your own voice to build relationships with readers
Keep the tone of your newsletters natural. Write as if you were talking to your customer in a meeting or on the phone. Make a seamless join between you in their inbox and you in person to create a connection most quickly.
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