Entrepreneurial Insight
“Just do it”, then you are probably an entrepreneur. If not, go back to your corporate job. If you press on, then try to think a bit about the journey you are starting; that alone will give you a better chance of success. It’s not all grim after all. You make decisions, you make a difference, you choose your working structure, you invent, you create, and you live life on a breaking wave of thrilling intensity.
And you know what? You will probably succeed too. You will get the trappings and lifestyle and the toys, and then you’ll have an even better idea and do it all again. It doesn’t get easier, it doesn’t even get to be more fun, but it does give you your chance. A chance to be different, to tilt at windmills and to make that big money.
it’s too little, or too much, or too soon, or….too late. It
certainly teaches
humility that softens the exuberant self-confidence.
So here’s the truth. If you are thinking about starting your own company, have a quick look in the mirror. Take a DNA test too. Ask yourself what you will do when the business plan that looked so good on paper, doesn’t look so pretty to investors. What will you do if the strategy is, um, just wrong? Can you adapt? Do you have the creativity and talent and supreme confidence to tear
it up, and reinvent on the hoof an even better idea? Ask yourself who you will listen to, and indeed, will you actually listen, (and still get your own way)? And then, will you admit where you got it wrong? And can you persuade all over again?
Can you make it all happen? Can you find the right talent? Can you sleep despite cash flow panic for months on end? Can you lead like a leader when the fight is really on?
If the bathroom mirror really still says
Being an entrepreneur is a special club. It’s a huge commitment to an uncertain way of life. It’s a drug and it’s a buzz. And it’s also a pain. But just be aware that once you’re in it, it’s like the Hotel California. You can check out, but you can never leave.
Alex Letts is 53 and used to be cool. He has been an entrepreneur since he was 27, when he founded his own advertising agency. He has now run 3 start-ups and exited them well, ok and not so well respectively. His businesses are founded on the principal that the establishment is there to be challenged and changed. He has now founded Ffrees Family Finance, to compete in the personal finance space disrupting the status quo of the banks.
15 entrepreneurcountry
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