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DATIA LEADERSHIP Neil Fortner, Chairman Avee Laboratories


Phil Dubois, Chairman-Elect DrugScan Inc


Andrew Powell, Treasurer Nursing Corps, Inc.


Sherri Vogler, Secretary Houston Medical Testing Services


Diana Bauske Chem Chek Co. Inc.


Jim Bentley


Chromosomal Laboratories, Inc. Marian Bonner


Daniel DiThomas i3screen


Melissa DiThomas LexisNexis


Brian Drew Nationwide Medical Review


Barry Knott Lifeloc Technologies


Patricio Labatut Global Partners Ltda.


Robert McCormick Quest Diagnostics


Lisa Morrison-Bowles Compliance Resources Plus, LLC


Lisa Ruehle Interactive Medical Connections, Inc.


Scott Taillie Alere Toxicology


Elaine Taule NMS Management Services, Inc.


ADVERTISING To advertise in Focus, call 202.337.1893.


DESIGN & PRODUCTION Blue House Design


SUBMIT AN ARTICLE: DATIA Focus is the quarterly publication of the Drug & Alcohol Testing Industry Association. DATIA’s readership consists of industry professionals including collection facilities, laboratories, consortia/third party administrators, medical review officers, substance abuse professionals, hospitals, physician offices, treatment facilities, testing supply distributors and manufacturers, employers, government offices, and members of Congress. Our members provide services to over 1,000,000 employers and perform over 65,000,000 drug tests per year. If you believe that you have an idea or article of interest to our readers, please view the Author Submission Guidelines at datia.org. You may also send inquiries and ideas to Laura Shelton, DATIA Executive Director, at lshelton@datia.org.


Disclaimer: All Rights Reserved. Reproduction of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. The Drug & Alcohol Testing Industry Association (DATIA) disclaims all warranties as to the accuracy, completeness or adequacy of such information. DATIA shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The views and opinions expressed herein are those of the author and in no way represent the views or opinions of DATIA. The reader assumes sole responsibility for the selection of these materials to achieve its intended results. The opinions expressed herein are subject to change without notice.


contents winter 2013•Vol. 6 Issue 1 Compliance Oversight Solutions Ideal cover


8 Prescription Drugs: By the Numbers By Gary Patrone, ARCpoint Labs of Tempe


features


18 Synthetic Cannabinoids Prevalence in the Workplace: A Twelve-Month Evaluation by Clinical Reference Laboratory By David J. Kuntz, PhD, DABFT, Clinical Reference Laboratory


28 Planting the Seeds of Success: The Key to Effective Marketing through LinkedIn and Yelp By Serhat Pala, TestCountry


36 The Seductive Mirage of a 0.08 g/dL BAC Equivalent for Drugged Driving By Robert L. DuPont, MD, Gary M. Reisfield, MD, Bruce A. Goldberger, PhD, and Mark S. Gold, MD


departments 4 Letter From the Chairman


6 Letter From the Executive Director


14 Business Sense 24 Washington Report 25 Spotlight On 26 Getting to Know 34 Trends 44 Ask Alice 46 New Member List


Drug & Alcohol Testing Industry Association •1325 G Street, NW • Suite 500#5001 • Washington, DC 20005 phone: 800-355-1257 • fax: 202-315-3579 • datia.org


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