Join related industry groups, including industries you target for potential clients.
Step-by-step tips for creating your LinkedIn account • Make sure both your profile and your company profile are complete.
• Find people you know on LinkedIn to start building your network online. Keep in mind that it is second-degree relation- ships that offer your best sales opportuni- ties. Tat requires connecting with people from as many different areas as possible. Joining many different LinkedIn groups will benefit you.
• Ask existing clients to recommend you and endorse your skills. Remember that it is quality and not quantity that you are aſter. Choose a few people who will recommend you sincerely rather than asking a whole bunch of people to say a few quick words. Avoid asking your friends for references. When you are going to make several changes to your LinkedIn profile over time, turn off the updates for your network so people will not be annoyed from your updates.
LinkedIn profile tips Tese tips might seem to fall under the
“common sense” heading, but people mess them up enough for a quick reminder: 1. Make your profile picture professional. Splurge and get some professional portraits done if you need to.
2. Your name on LinkedIn should be what people know you as professionally. And don’t use silly nicknames, of course.
3. Keep searchable keywords in mind when coming up with a headline for your profile. President/Owner sounds loſty, but Workplace Substance Abuse Program Consultant will have more probable hits in a search. Be careful not to sound too clunky, though. Be reason- able and don’t try to shoehorn in too many keywords.
Your LinkedIn profile and group dis- cussion comments can even show up in
30 datia focus
search engine results outside of the site if you keep keywords in mind.
4. Be specific with your location and type of industry.
5. Besides doing regular network building activities like uploading your contacts list, you should include the link for your LinkedIn profile in your email signatures, business cards, reports and anywhere else you use your name for business to help your network grow pas- sively. Make a habit of inviting people to connect right aſter you meet them.
6. Join related industry groups, includ- ing industries you target for potential clients. Include groups when you’re doing a search and join the groups that are active. Make good use of the search function when finding these groups, and try to join different type of groups (not just ones specific to your industry). Groups in your local area, business owners’ groups, entrepreneur groups or sales groups are great general ones to join. Ten join industry specific and professional groups. Once you are a group member you can see profiles of your fellow group members, you can contact them directly and by contribut- ing to discussions and making com- ments to show expertise in your field.
7. Use the advanced search to find pros- pects and see to which groups they be- long. An important data mining tip is if you find a person but LinkedIn does not show you their full name profile, you can always search whatever name LinkedIn gives you, along with another piece of information like their city/education/ title and you’ll be able to find their full profile in the search engine results.
8. Also, consider buying a premium account to use LinkedIn as an active sales tool. You can send anybody mes- sages via the sites own internal email system, have more advanced search options and receive reports about new additions to LinkedIn.
winter 2013
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