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Keep in mind, though, that even when you do have a paid premium member- ship, those messages that you send are subject to a quality review rating by the recipients. If you are sending cut- and-paste messages instead of custom messages, you might get tagged as a spammer and lose your LinkedIn email privileges. Best to stick with only messages that you really need to send out and make sure they are not spam-like messages.


9. You can use LinkedIn to alert you on new positions in specific industries or within companies of a certain size or within a defined location. So, for example, if LinkedIn alerts you that a


mid-size company in your area just got a new Human Resource manager, and you also belong to a LinkedIn group that they belong to, you can message that person and congratulate them on their new position and possibly pave the way for some soſt sales if you man- age to strike up a conversation about the merits of drug testing.


The benefits of Yelp for your business Some businesses have a negative atitude


toward Yelp, because they see it as just a place for disgruntled customers to leave negative reviews, but it can be a great tool for businesses, especially if you are a collec-


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